Marketing Lead

Role overview

PickArt is hiring a Marketing Lead to help define and strengthen how the company is perceived, understood, and trusted. The position starts as a part-time commitment of roughly one day per week and is expected to grow gradually into a full-time leadership role within about 12 months. Initial compensation is £1,000 per month.

This is a remote role, with a preference for UK or EU-friendly time zones. The position reports directly to the Founder and CEO.

About PickArt

PickArt is a post-revenue art-tech startup focused on changing the way people discover, experience, and purchase art. The company connects venues with artists so that real, ready-to-hang artworks can be displayed and sold in short-term rentals, cafés, restaurants, workspaces, and similar spaces. Visitors encounter art in everyday settings, while artists gain exposure, sales, and encouragement to continue creating.

Alongside its curation and placement model, PickArt also provides a sales-engine SaaS product for artists and venues that already collaborate but want a simpler way to manage discovery, QR-driven checkout, and sales administration. The company’s goals are to increase visibility for emerging artists, bring authentic art into ordinary spaces, and make art discovery and buying feel easy, human, and enjoyable.

Originally established in Switzerland, PickArt is expanding quickly in the UK and preparing for broader international growth.

What the role involves

You will take ownership of PickArt’s marketing direction and execution across channels. The role calls for both strategic thinking and hands-on delivery, with the freedom to question current assumptions and redesign how the brand presents itself.

You will shape messaging, visual direction, and communication standards so that the company appears credible and compelling to both artists and venue partners. Your work will span social media, website content, events, partnerships, press outreach, sales collateral, and wider brand communications.

In addition to building awareness, you will support hospitality partner growth by creating outreach approaches, identifying opportunities, and producing materials that appeal to venue owners, property hosts, hotels, short-term rental operators, cafés, restaurants, and other relevant spaces. Over time, the aim is to build a repeatable marketing system that can support expansion across markets.

You are expected to bring ideas proactively, experiment with new approaches, decide where to focus resources, and measure what is working. You do not need to be a professional designer or videographer, but you will be responsible for making sure the necessary assets are created, either directly or through freelancers and specialist support.

Key focus areas

• Strengthening brand trust through consistent messaging, storytelling, and polished visual materials for artists and venues.
• Creating and testing persuasive copy for PickArt’s SaaS sales engine, with the aim of turning interest into sign-ups.
• Improving pitch decks, information packs, and presentations so that client-facing materials follow one clear brand language.
• Carrying out small-scale audience and market research through surveys, interviews, focus groups, or similar methods.
• Planning and testing growth initiatives such as content campaigns, partnerships, events, PR, referral ideas, and community-led activity.
• Supporting hospitality partnership growth by helping attract venues, hosts, hotels, cafés, restaurants, and workspace providers.

First 90 days

• Audit PickArt’s current presence across social media, the website, sales assets, and broader communications to identify where the brand can be improved.
• Refine the company’s visual and written identity across Instagram, LinkedIn, the website, and other important touchpoints.
• Create 6–10 Instagram posts and about 2 LinkedIn posts each month that highlight the mission and showcase artists and venues.
• Improve the clarity and presentation of the core sales materials used with artists and hospitality partners.
• Plan and run one or two light-touch research exercises, such as surveys, interviews, or content tests, to better understand audience motivations and guide future campaigns.

What success looks like

• A clearer and more consistent PickArt identity across every major channel.
• More confidence and stronger conversion in external communications.
• Content that builds recognition and trust.
• Growth in artwork views and sales.
• Early traction for the SaaS product, especially artist sign-ups.
• Useful audience insights and documented learnings that shape future marketing decisions.
• Regular execution of experiments and initiatives that produce measurable business impact.
• Marketing processes and workflows that can scale as the business grows.
• More and higher-quality hospitality partners, including hosts, hotels, cafés, restaurants, and other venues displaying artwork through PickArt.

Growth path

If you bring energy, structure, and results, the position can expand quickly into a full-time role with broader ownership of brand strategy, creative direction, and cross-market campaigns. Option grants may also be considered at the point of conversion depending on your impact.

Team context

The project currently involves seven people. You will work most closely with Timofey, the Director of PickArt UK. Ivan is the Director of PickArt Switzerland, which serves as the pilot market. Evgeny is the Switzerland-based CTO building the platform together with Andrey and Jainel, who are based in Bulgaria and Colombia respectively. Olivia leads curation in the UK by discovering new artists each week, and Elena supports the company with legal advice from Germany.

Application instructions

To apply, send a short note explaining why PickArt interests you, along with your CV and portfolio. The company also asks for a few sentences outlining what your first test would be for messaging or key touchpoints. Applications can be sent to the provided company email address.

Additional notes

The role is explicitly described as part-time at the start, with the workload expected to increase gradually toward full-time. The company is looking for someone who is highly proactive, comfortable with ambiguity, able to work independently, and motivated by clarity and authenticity rather than corporate polish. A genuine interest in art and creative expression is considered important, though direct professional experience in the arts is not required.