Marketing Head

About Medicover Hospitals

Medicover is a renowned healthcare brand operating across 12 countries globally, with a significant presence in India through a network of multispecialty hospitals, clinics, fertility centers, and diagnostic labs. In India, Medicover Hospitals operates in Telangana, Andhra Pradesh, Maharashtra, and Karnataka, providing comprehensive medical services by leveraging advanced technologies and internationally recognized protocols.

Key Responsibilities

• Build and nurture relationships with consultants, general physicians, specialists, and healthcare providers to improve patient referral systems.
• Develop and manage effective referral networks involving clinics, diagnostic centers, and individual medical practitioners.
• Organize medical education programs, conferences, and engagement activities to strengthen partnerships with doctors.
• Maintain consistent communication and visits to medical professionals to foster rapport and collaboration.
• Coordinate with hospital medical and operations teams to streamline referral processes.
• Execute localized marketing plans targeting residential areas, gated communities, and apartments through community integration.
• Form strategic partnerships with local Resident Welfare Associations, clubs, religious groups, and NGOs to promote hospital services.
• Conduct health-related outreach like camps, awareness programs, free check-ups, and door-to-door campaigns to engage community members.
• Leverage word-of-mouth, digital marketing, and influential local figures to enhance patient participation.
• Develop collaborations with corporate entities, government bodies, MNCs, and insurance companies for employee wellness initiatives.
• Organize corporate health programs, annual check-ups, and healthcare service agreements.
• Liaise with HR and administration professionals to design employee healthcare benefits.
• Establish connections with insurance providers and third-party administrators for smooth cashless treatment processes.
• Implement loyalty schemes and specialized healthcare packages for corporate clients.

Candidate Profile

• Graduate or Postgraduate qualification in Marketing, Healthcare Management, or Business Administration.
• At least 12 years of professional experience in hospital marketing with expertise in doctor engagement, corporate partnerships, and community campaigns.
• Proven ability to create business opportunities via partnerships and referral channels.
• Exceptional communication, negotiation, and stakeholder management skills.
• Strong networking and relationship-building capabilities.
• In-depth knowledge of the Indian healthcare market and regional hospital marketing techniques.