Marketing & Graphic Designer

Company Overview

Elucidate Tech is a technology-driven EdTech firm specializing in innovative digital learning tools and smart teaching solutions, including interactive flat panels, smart boards, studio setups, 4K PTZ cameras, studio lighting, podcast studios, and classroom technology services.

Position Summary

We are seeking a creative and accountable Marketing & Graphic Designer to handle daily marketing content creation aimed at driving business leads. This full-time role is based in Jaipur, Rajasthan, working from 10:00 AM to 7:00 PM and reporting to management.

Primary Duties and Responsibilities

• Design various professional marketing materials compliant with brand guidelines, including social media posts, flyers, banners, catalogs, WhatsApp creatives, website graphics, advertisements, presentations, and sales promotional content.
• Create engaging short videos for platforms like Instagram Reels, Facebook Reels, YouTube Shorts including product demos, feature highlights, installation videos, testimonials, promotions, and educational content.
• Manage social media activities such as content planning, posting, caption writing, hashtag use, reels and story publishing, content calendar maintenance, engagement monitoring, competitor research, and performance evaluation across platforms including Instagram, Facebook, YouTube, LinkedIn, and Google Business Profile.
• Support digital marketing initiatives like Meta/Facebook ads, lead generation, creative testing, audience analysis, campaign reporting, retargeting efforts, landing-page content creation, WhatsApp marketing, and Google Ads management.
• Translate technical product features into appealing marketing communication aimed at diverse customer groups including teachers, schools, coaching centers, online educators, YouTubers, corporates, and training institutes.
• Assist with photography and video shooting for products, office activities, installations, customer demonstrations, testimonials, reels, and before/after project documentation, leveraging mobile-camera skills and knowledge of lighting and framing.
• Help execute marketing campaigns around events like Independence Day, Diwali, new product launches, seasonal sales, and specialized campaigns for schools, teachers, studios, and product awareness, covering creative development through to reporting.
• Deliver website and online content management support, including product banners, images, graphics, descriptions, blog visuals, and SEO-friendly content on platforms such as Shopify and WordPress.
• Collaborate closely with the sales team to understand sales trends, gather feedback, address customer objections through tailored creatives, promote in-demand products, support campaigns, analyze lead quality, and refine marketing materials accordingly.
• Conduct competitor analysis regularly to stay informed on promotions, products, creative styles, social media content, advertising tactics, pricing, new product launches, and market trends for strategic inspiration.

Candidate Profile and Skills

The ideal candidate exhibits creativity, responsibility, fast learning ability, self-motivation, keen attention to detail, strong tech affinity, understanding of customer psychology, deadline management, willingness to master new tools, and is adept at multitasking marketing operations.

Key Performance Indicators (KPIs)

• Quality and volume of creative assets produced on time
• Social media metrics including consistency, engagement, reach, follower growth, and content success
• Lead generation support, campaign execution, and marketing enquiry growth
• Work discipline, attendance, task completion, reporting, and effective coordination with sales

Initial 90-Day Milestones

• First 30 Days: Understand products, customers, and branding; start content calendar and regular posts
• 31-60 Days: Enhance creativity, start reels, support campaigns, test ads, grow engagement, and build content repository
• 61-90 Days: Independently manage marketing efforts, produce impactful creatives, analyze results, propose marketing innovations, and improve lead generation

Employment Terms and Expectations

• Maintain confidentiality of company information and customer data
• All marketing work is company property
• Ensure proper backup of work and handover tasks before leaves
• Adhere to company working hours and reporting protocols
• Consistent failure in responsibilities may result in disciplinary action

Application Requirements

Interested candidates should furnish their updated resume, a portfolio of designs, sample reels/videos, social media pages handled, expected salary, last drawn salary, and notice period details.