Marketing Generalist

About the Company

Newcode.ai is a rapidly expanding legal technology and agentic AI business that is changing how legal work gets done. With teams based in Oslo, Stockholm, the US, and other locations, the company operates at the crossroads of law, technology, and intelligence, and values speed, ambition, and quality execution.

Role Overview

This position is ideal for a marketer who is self-driven, resourceful, and excited to build marketing activity from the ground up. The right person will be imaginative, practical, and comfortable moving quickly in a startup setting, taking initiative to spot opportunities, suggest ideas, and deliver strong results.

Marketing Strategy and Execution

• Contribute to the planning and delivery of integrated marketing campaigns across both online and offline channels.
• Spot new growth opportunities and proactively bring forward creative campaign ideas.
• Review campaign outcomes and use performance data to keep improving results.
• Support performance across the website, email, social media, paid channels, and other digital touchpoints.

Content and Copywriting

• Draft persuasive, brand-aligned copy for websites, blogs, email campaigns, social channels, advertisements, and sales materials.
• Develop content that informs audiences, builds credibility, and encourages engagement.
• Help coordinate campaign assets, launches, promotional activities, and marketing communications.

Brand Management

• Ensure all marketing output reflects the company’s premium brand positioning, tone of voice, and visual identity.
• Support brand-building efforts and keep messaging consistent across all customer interactions.

Website and Digital Marketing

• Update website content and landing pages as needed.
• Assist with SEO work and improve website content for better performance.
• Support email marketing activity, automation workflows, and lead nurturing efforts.

Events and Partnerships

• Coordinate webinars, conferences, customer events, and field marketing activities.
• Help with event planning, promotional efforts, and on-site content creation.
• Support strategic partnerships and co-marketing initiatives.

Analytics and Reporting

• Track marketing KPIs and campaign performance.
• Prepare reports and suggest improvements based on data and insights.

Requirements

• At least 3 years of marketing experience, ideally in an AI or technology startup.
• A self-starter mindset with a strong preference for action and execution.
• Creative thinking and the ability to contribute new ideas without being prompted.
• Excellent written and spoken communication skills.
• Strong ability in copywriting and storytelling.
• Well-organized with solid project management capability.
• Comfort working on several priorities at once in a fast-moving startup environment.
• Analytical approach with the ability to interpret marketing performance data.
• Team-oriented and comfortable collaborating across functions.
• Experience using tools such as HubSpot is considered an advantage.

Benefits

• Join a culture built on trust, excellence, reliability, respect, and initiative, where every contribution matters and diversity supports creativity.
• Work alongside talented, ambitious colleagues on advanced legal engineering solutions that have meaningful real-world impact.
• Take on responsibility early, help shape the role as the company grows, and influence outcomes from day one.
• Be part of an inclusive, global team that values curiosity, ideas, integrity, teamwork, and drive over background.

Additional Information

This role is based in Dublin, County Dublin, Ireland and is a full-time, onsite position. No salary, stipend, application deadline, openings count, or start date was specified in the source.