Marketing Executive

About the Role

Truly Dental is focused on reshaping the dental experience by combining modern clinics across Ireland and the UK with high-quality care and a welcoming, patient-centred approach. The team is built around people who bring professionalism, energy, and warmth to their work.

This opportunity is for a versatile Marketing Executive who enjoys working across a wide range of tasks and can manage several projects at once for multiple clinic locations. The role suits someone who is comfortable stepping into different areas of the marketing function and getting involved wherever support is needed.

You will work closely with the broader marketing team, clinic managers, and clinicians to support patient engagement and help local clinics perform strongly in their communities.

Role Summary

This is a practical, varied marketing position for a confident professional with 2 to 5 years of experience. Day-to-day work may include supporting a new clinic opening, drafting social media content, coordinating with creative partners, planning community activity, or preparing reports on campaign performance.

Education

• A bachelor’s degree in Marketing, Communications, Business, or a similar discipline is preferred.
• Extra qualifications in digital marketing, social media, or CRM tools would be an added advantage.

Experience

• 2 to 5 years of direct marketing experience in a fast-moving environment.
• Proven ability to handle several projects at the same time.
• Experience in healthcare, retail, hospitality, or businesses with multiple locations is desirable.

Knowledge and Skills

• Strong copywriting and content development ability.
• Hands-on social media management experience.
• Capability to coordinate campaigns and events.
• Working knowledge of CRM and email marketing support tasks.
• Ability to activate local marketing plans effectively.
• Comfort with basic reporting and performance analysis.
• Excellent written and spoken English.
• Familiarity with CRM systems, email tools, social scheduling platforms, CMS tools, and Microsoft Office or Google Workspace.

Key Responsibilities

• Act as the main marketing contact for clinic teams across Ireland and the UK.
• Plan and deliver local marketing initiatives such as seasonal promotions, open days, awareness campaigns, community activities, and partnerships.
• Work with clinic managers and clinicians to collect testimonials, before-and-after images, and patient stories with appropriate consent.
• Support internal communications, employee messaging, and team events.
• Maintain a consistent brand presence across print, digital, and in-clinic materials.
• Coordinate with outside vendors including printers, signage providers, photographers, videographers, and agencies.
• Assist with marketing for new clinic launches in Ireland and the UK.
• Build pre-opening visibility through local outreach, social media, email, and community engagement.
• Help organise launch-day activities such as open days, ribbon-cutting events, media activity, and community or influencer outreach.
• Set up local search and listing basics, including Google Business Profile, directory entries, and location landing pages.
• Create clear, friendly, brand-aligned copy for emails, blogs, social media, landing pages, leaflets, and in-clinic content.
• Support social media planning, scheduling, community interaction, and content collection from clinics.
• Brief creative partners and review work produced by designers, photographers, and videographers.
• Keep website content current, including clinic pages, treatment pages, team profiles, and blog updates.
• Support email campaigns and patient communication activity.
• Help maintain clean CRM data and assist with simple automated journeys such as welcome messages, appointment reminders, and post-treatment follow-ups.
• Prepare campaign reports and share practical insights with the team.
• Assist with open days, charity activities, school visits, and other community initiatives.
• Represent Truly Dental at local events when required.
• Develop relationships with local businesses, community groups, and influencers.

Relevant Details

• This is a hybrid role supporting clinics across Ireland and the UK.
• The position requires flexibility and the ability to manage several projects at once.
• There may be occasional attendance at local events and clinic launches.
• The role is best suited to someone who enjoys variety and hands-on operational involvement.

What the Company Offers

• Chance to work with a growing, modern healthcare brand.
• Exposure to a wide and diverse marketing remit.
• A collaborative and fast-moving working environment.
• Involvement in clinic launches and community-based initiatives.
• Hybrid working arrangement.
• Opportunity to influence patient experience and local impact directly.