Marketing Events Manager

About Bluebird Kids Health

Bluebird Kids Health is a mission-led pediatric care organization focused on expanding access for underserved families through value-based primary care. The company provides comprehensive, evidence-based care for children and their families, with 24/7 support, strong care coordination, chronic disease management, and broader population health services. Success is defined by better health outcomes, lower costs, an excellent child and family experience, and a fulfilling environment for clinicians and staff.

The organization currently operates 6 practices across Palm Beach, Broward, and Jacksonville, and plans to grow to 15+ Florida locations by 2027.

Role Overview

Bluebird Kids Health is hiring an entrepreneurial, field-focused Marketing Events Manager to grow and scale its events channel as a source of new patient acquisition. The role reports to the Director of Growth and is a full-time exempt position based in Florida.

Preferred locations are Broward or Palm Beach, though Orlando or Jacksonville are also acceptable. This is a hands-on position with substantial time spent in the field at events, working with families, coaching team members, collecting insights, and improving execution across markets.

What You’ll Do

• Develop and expand Bluebird’s events-driven growth channel to support new patient acquisition.
• Plan and run owned events and community event participation, including meet-and-greets, educational sessions, and community baby showers.
• Spot what is working, scale effective programs, and retire initiatives that do not produce results.
• Create, test, and launch new event ideas, educational offerings, and community engagement programs based on family needs and business goals.
• Continuously refine event formats, messaging, guest experience, and conversion tactics.
• Use field feedback and data insights to turn successful experiments into repeatable playbooks.
• Define and monitor metrics such as attendance, lead generation, lead quality, new patient conversions, and cost efficiency.
• Review performance by event type, market, and audience to identify improvement opportunities.
• Diagnose underperformance quickly and implement corrective actions.
• Build scalable systems, operating procedures, toolkits, training materials, and playbooks for market-level execution.
• Equip Community Outreach Coordinators and other field teams with the resources needed to perform well.
• Spend significant time onsite at events, engaging families, coaching staff, and representing Bluebird professionally.
• Serve as a strong ambassador for the organization with families, partners, and outside stakeholders.
• Take on additional responsibilities as needed.

Requirements

• Bachelor’s degree in marketing, communications, or a related discipline is preferred.
• 5 to 8 years of experience in field marketing, community growth, experiential marketing, events, startup operations, campaign field operations, community engagement, or similar work.
• Comfort building programs from the ground up and turning early wins into scalable systems.
• Strong comfort with data analysis, performance tracking, and making recommendations from results.
• Highly target-driven with a strong sense of ownership and persistence.
• Excellent written and verbal communication skills with the ability to build trust across diverse stakeholders.
• Willingness to be in the field regularly and lead by example.
• Ability to work in fast-moving, ambiguous environments and influence outcomes across teams without direct authority.
• Outgoing, warm, and confident in representing the brand publicly.
• Availability to work evenings and weekends when event coverage requires it.
• Reliable transportation is required.
• Bilingual English-Spanish ability is a plus.
• Bluebird Kids Health also notes that candidates who do not meet every listed requirement, including those with non-traditional backgrounds, are encouraged to apply if they bring strong potential and a willingness to learn.

What Bluebird Offers

• The chance to support high-quality outreach and engagement work in a mission-driven pediatric care organization.
• Competitive pay with performance incentives and, for some positions, equity participation.
• A collaborative environment with meaningful opportunities for professional growth.
• An inclusive workplace culture that values every team member’s contribution.
• Medical, vision, and dental insurance coverage.
• Additional benefits such as employee assistance, caregiver support, commuter benefits, flexible spending accounts, health savings accounts, short- and long-term disability coverage, and other employee programs.
• Generous paid time off.

Additional Information

Bluebird Kids Health is an Equal Employment Opportunity employer and does not discriminate on the basis of race, religion, color, national origin, gender, pregnancy or related medical conditions, sexual orientation, gender identity or expression, age, veteran status, disability, or any other legally protected status.

The company also recognizes that valuable candidates may come from non-traditional career paths and encourages applicants with passion, potential, and a willingness to learn to apply even if they do not match every listed qualification.