Marketing Events Manager

About Balto

Balto is revolutionizing knowledge work within contact centers by integrating Agent Assist, automated Quality Assurance, and Agentic Insights into a singular platform where humans and AI collaborate to enhance quality, efficiency, and revenue. Having managed over 500 million calls, Balto is a rapidly growing AI-driven company expanding into AI-native product lines, seeking a visionary product leader.

Role Overview

We are looking for our inaugural Marketing Events Manager to lead the strategy and execution of all event-related initiatives, from national trade shows to exclusive executive dinners. This full-time remote position (US only) requires regular travel to events and reports to the VP of Marketing. You will own event planning end-to-end, transforming event participation into measurable pipeline growth while working closely with Sales.

Core Responsibilities

• Develop and maintain Balto's comprehensive event calendar, prioritizing events by business opportunity and defining success metrics.
• Create annual event plans and repeatable playbooks to improve event effectiveness continually.
• Coordinate cross-departmental collaboration to maximize in-person engagement during events and optimize travel schedules.
• Manage sponsorships, booth logistics, contracts, shipping, staffing, and run-of-show details for trade shows and conferences.
• Serve as on-site lead for events, ensuring flawless setup, staffing, and contingency management.
• Design and execute private events such as executive dinners, roundtables, and hospitality suites with meticulous attention to guest lists, venues, flow, and follow-up.
• Partner with Sales and BDR teams to identify target accounts, facilitate pre-event outreach, and set meetings on-site.
• Handle post-event follow-up promptly with segmented outreach and clear next steps for all attendees and absentees.
• Manage event budgets with ownership, negotiating and overseeing vendors, venues, agencies, and contractors.
• Track, measure, and report event outcomes including pipeline generated, meetings booked, and cost per opportunity, using clean data maintained in HubSpot.
• Set up and oversee HubSpot event automations including registration, reminders, follow-ups, and attribution tracking.
• Experiment with new event formats, markets, booth concepts, and follow-up strategies to continuously improve performance.
• Lead special projects such as user conferences or unique activations that contribute to pipeline growth and brand building.

Candidate Profile

• 3 to 5+ years of event or field marketing experience, preferably in B2B SaaS environments.
• Proven ability to independently manage events from strategic planning through on-site execution and follow-up.
• Highly detail-oriented, spotting logistical errors and inconsistencies before others.
• Enthusiastic about building initiatives from scratch rather than maintaining existing calendars.
• Experienced collaborating with Sales and BDR/SDR teams to convert events into meaningful sales meetings and pipeline.
• Adept at budgeting and vendor management with strong negotiation skills.
• Resilient and resourceful during live events, able to handle pressure and unforeseen challenges.
• Proficient with HubSpot and event/lead capture tools, capable of analyzing event performance data.
• Strong copywriting skills aimed at driving attendance and engagement.
• Data-driven and results-focused; ready to adjust event strategies that do not deliver expected outcomes.

Preferred Qualifications

• Experience within a small, lean events team managing diverse responsibilities.

AI-Native Mindset

At Balto, AI is embedded in how we operate daily. We seek a builder fluent in AI-driven workflows rather than a passive user:

• Experience developing custom GPTs, agents, or workflows beyond simple chatbot prompting.
• Utilizing AI to create event-related content such as invitations, follow-ups, landing pages, and scalable outreach.
• Integrating AI into event operations including list segmentation, lead enrichment, personalization, and reporting.
• Keeping current with AI advancements from industry leaders and quickly applying them.

Bonus Skills

• Prior involvement in user conferences or flagship events.
• Hands-on account-based marketing (ABM) or intent data experience supporting event targeting.
• Experience building a personal brand or community within marketing and events.

Compensation and Other Details

This is a full-time remote role for candidates located within the United States, with anticipated travel to events. The salary range is $100,000 to $120,000 annually. Balto offers healthcare, 401(k) plans, unlimited paid time off, learning stipends, and a dynamic team culture.

Work Culture and Values

• Anchor on Success: Set ambitious goals, embrace progress, and adapt with new tools.
• Love Every Customer: Passionately solve diverse client challenges.
• Talk Things Out: Foster open, honest communication across all levels.
• Always Be Growing: Take ownership of professional development.
• Own the Work: Proactively solve problems and drive results.
• Start with Gratitude: Recognize and appreciate teammates' contributions.

Recruitment Process

The hiring process involves virtual interviews and practical take-home assignments that evaluate problem-solving, strategy, and communication skills.