Marketing Director - Life Sciences

Overview

A leading global company in the Life Sciences industry seeks an experienced Marketing Director to spearhead strategic marketing efforts from Canada. This senior leadership role involves directing worldwide campaigns that amplify brand presence, boost demand generation, and drive sustained business expansion. Collaborating closely with executive leadership and diverse teams, you will design comprehensive marketing roadmaps combining digital strategies, communications, thought leadership, and innovative AI-driven marketing tools. This position blends visionary strategy with practical execution, enabling you to make a profound impact on the market reach and engagement of scientific and technical products.

Key Responsibilities

• Craft and implement all-encompassing global marketing plans aligned with corporate goals, brand ethos, and growth ambitions within Life Sciences.
• Collaborate with senior executives, sales, and operations teams to elevate brand recognition, promote thought leadership, and fuel sales pipelines.
• Lead cross-channel marketing programs including digital platforms, SEO/SEM strategies, website enhancement, social media, and demand generation initiatives.
• Convert complex scientific and technical information into clear, persuasive messaging tailored to target audiences while preserving accuracy and brand standards.
• Manage external communications such as media interaction, participation in industry events, sponsorships, speaking engagements, and developing strategic partnerships to increase market visibility.
• Utilize data analytics, CRM systems, marketing automation, and AI-powered tools to assess and improve campaign performance, personalization, and overall marketing efficiency.
• Track and analyze key marketing metrics to suggest data-driven improvements maximizing ROI and business outcomes.
• Influence allocation of marketing budgets, vendor relationships, and setting priorities for initiatives that underpin sustainable organizational growth.

Qualifications and Requirements

• Bachelor's degree in Marketing, Life Sciences, Business, Communications, or related field; advanced qualifications (MBA, MSc, PhD) preferred.
• Minimum of 8 to 12 years of ascending marketing leadership experience in Life Sciences, biotech, pharmaceuticals, healthcare, or medical communications.
• Proven track record managing brand strategy, digital marketing, communication, and lead generation campaigns.
• Strong strategic thinking, adept project management, and execution skills driven by measurable results.
• Excellent storytelling, content creation, and communication skills (both oral and written).
• Expertise in digital marketing platforms, social media strategies, SEO/SEM, and integrated campaign management.
• Experience using CRM, marketing automation platforms, advanced analytics, and AI-enabled marketing technologies.
• Strong analytical capabilities to interpret data and optimize marketing campaign effectiveness.
• Familiarity with supporting global marketing efforts and collaborating across regional teams.
• Willingness to travel up to 15-25% for conferences, client engagement, and business activities.

Benefits

• Competitive annual remuneration ranging between CAD 151,000 and CAD 194,000.
• Fully remote position based in Canada offering significant flexibility.
• Opportunity to lead influential global marketing programs within the Life Sciences domain.
• High-level role with substantial impact on brand direction and company growth.
• Exposure to cutting-edge AI-driven marketing technologies and digital transformation projects.
• Work in a collaborative environment with strong visibility at executive leadership level.
• Prospects for professional development while managing global campaigns and industry-leading projects.

Additional Information

This opportunity is managed by a partner company responsible for recruitment and subsequent hiring stages. Advanced AI-driven application screening ensures candidates are evaluated promptly and fairly. Final hiring decisions rest with the partner company’s internal team. Applicants consent to data processing compliant with relevant privacy laws and acknowledge the use of AI tools in parts of the recruitment process.