Marketing Designer

About Karbon

Karbon leads worldwide as a provider of AI-powered practice management software tailored for accounting firms. Our acclaimed cloud platform enables tens of thousands of accounting professionals across 40 countries to collaborate more effectively and streamline their workflow. We operate with a global team spanning the US, Australia, New Zealand, Canada, the UK, and the Philippines. Recognized as a Great Place To Work® and featured on Fortune's Best Small Workplaces™ list, we are well-funded, rapidly expanding, and earn the top rank on G2.

Role Overview

We are seeking a skilled designer to join our Brand & Marketing Design team. You will report to the Brand and Marketing Design Director and work alongside the marketing group to create and produce assets supporting Karbon's marketing objectives. This position offers the chance to engage in diverse branding and marketing projects such as web design, event material creation, advertising, social media content, editorial design, and sales enablement collateral. The dynamic company environment means your role will develop with expanding opportunities.

Key Responsibilities

• Create marketing experiences for web and mobile platforms within complex settings.
• Collaborate on designing long-form materials like ebooks and reports.
• Develop social media visuals and advertising creatives, leveraging AI to generate variations and test ideas efficiently.
• Design presentations, sales support items, and event resources.
• Assist in the design and production of branded merchandise.
• Engage in optimizing conversion points and performing related testing.
• Provide design assistance for internal company projects as needed.
• Maintain consistency in Karbon's brand identity across all touchpoints.
• Stay updated with current design trends and AI advancements, contributing innovative creative strategies and tools.
• Participate in evolving the brand expression collaboratively.
• Work closely with the marketing team during group ideation and project execution.

Required Qualifications and Attributes

• Proficiency with Figma, including directing and refining AI-enhanced design workflows.
• Strong skills in layout and visual design.
• Exceptional organizational capabilities.
• Effective communication and written skills.
• Good understanding of web and digital media environments.
• A passionate approach to ownership of projects through completion.
• Mature ability to critique and discuss work constructively.
• Capacity to work independently once given a brief.
• Excellent attention to detail, particularly in quality-checking creative output against brand guidelines.
• Eagerness for continuous learning and skill expansion.
• Ability to craft confident short-form written content, recognizing writing as part of design.
• Good judgment on when to utilize AI tools for efficiency versus manual creation.
• Capability to handle multiple projects and meet deadlines in a fast-paced setting.
• Minimum three years of professional experience in marketing-related design.
• Basic video editing skills are a beneficial addition.
• Experience with B2B software brands is advantageous.
• Familiarity with AI-powered design or content tools is essential.

Why Join Karbon?

• Opportunity to gain international exposure across the USA, New Zealand, UK, and Canada.
• Four weeks of annual leave plus five additional "Karbon Days" off yearly.
• Flexible working conditions maintaining work-life balance.
• Collaborate with a highly experienced and performance-driven team.
• Join a fast-growing company that prioritizes internal growth and promotion.
• Engage in a diverse, collaborative culture investing in continual development and consistent feedback.
• Generous parental leave provisions.

Diversity and Inclusion

Karbon is committed to fostering diversity and inclusion, aligned with our core values. We encourage candidates of all backgrounds to apply, especially those who may not meet every listed criterion but believe they can succeed in the role. We hire based on capability and performance, and do not discriminate based on race, gender, sexual orientation, gender identity, lifestyle, age, education, origin, religion, ability, or other diversity factors. If you require accommodations during recruitment or employment, please contact us confidentially.

Additional Information

At this time, we kindly request no agency applications be submitted for this role, preferring direct candidate applications only. Thank you for your understanding.