Marketing & Creative Manager

Role overview

Bean Squeeze is seeking a practical, hands-on Marketing & Creative Manager to shape the way the brand is presented and communicated across stores, product rollouts, signage, social channels, local marketing activity and internal communications.

The business is a fast-growing local coffee and food company with more than 16 stores across Geelong and nearby areas. This position is not limited to social posting, and it is also not a strategy-only role where delivery is handed off to others. The ideal person will be able to think creatively, produce assets and get things done.

This Geelong-based role spans stores, head office and the central kitchen. It is an on-site position and reports directly to the Managing Director.

Key duties

The role involves creating the visual and content materials that support the brand day to day and during campaigns, launches and store activity.

• Produce posters, menus, signage, product highlights and campaign collateral.
• Develop digital and print materials for in-store use.
• Plan, create and schedule content for Instagram, Facebook and TikTok.
• Shoot and edit simple short-form videos such as product reels and behind-the-scenes clips.
• Build content ideas and a structured posting approach instead of posting without a plan.
• Assist with product launches by preparing launch messaging, assets, signage and social content.
• Improve the look and feel of customer-facing areas within stores.
• Support marketing activity for both new store openings and existing locations.
• Refresh training, launch and internal documents so they are clearer and more visually effective.
• Coordinate with printers, signage vendors, photographers, videographers and freelance creatives when required.

About the ideal candidate

Bean Squeeze is looking for someone with experience across brand, marketing, design and content creation. Backgrounds from hospitality, retail, food, FMCG, lifestyle brands, multi-site businesses, agencies or similar creative marketing environments would be a strong match.

The right person should be comfortable creating polished marketing materials, producing content independently, filming and editing simple social videos, writing clear copy, planning launches, collaborating with store and operations teams, managing external suppliers and keeping creativity aligned with business priorities.

Additional information

This opportunity suits someone with strong visual judgement, excellent attention to detail and a genuine interest in food, coffee, retail or hospitality brands. The business is looking for a person who can move between broad brand thinking and precise execution, and who wants to help a local growing brand appear more refined, consistent and impactful.

Strong capability in tools such as Adobe Creative Suite, Canva, Figma, CapCut, Premiere Pro, Photoshop, Illustrator and InDesign, or similar software, would be highly valued.