Marketing Copywriter

About Great Minds

Founded in 2007 by educators, Great Minds is a rapidly expanding, mission-focused Public Benefit Corporation dedicated to providing engaging and challenging educational resources for students and practical tools for teachers. Our curriculum materials in math, science, and English Language Arts (ELA) reflect authentic classroom demands and are developed based on rigorous research and collaboration with educators, aiming for meaningful student achievement.

Our commitment extends beyond curriculum to professional learning, innovative technology, and responsive service to ensure effective adoption and measurable impact in classrooms.

Products

• Eureka Math is the leading math curriculum in the U.S., emphasizing a balance among conceptual understanding, procedural skills, and real-world application.
• Wit & Wisdom® and Arts & Letters ELA™ provide content-rich literacy instruction combining literature, history, and the arts, guided by reading science. Geodes® supports early literacy through phonics-integrated decodable texts.
• PhD Science is a hands-on science curriculum for grades K through 5, encouraging curiosity and foundational scientific knowledge.

Our offerings embody high expectations, joyful rigor, and respect for both educators and students.

Vision

Moving into a stage of growth and refinement, Great Minds aims to create integrated, customer-centered experiences across curriculum, professional development, platforms, and support, aspiring to be a comprehensive partner in educational impact at scale.

Role Overview

Reporting to the Director of Content Strategy, the Marketing Copywriter crafts both long-form and short-form content such as website copy, brochures, emails, case studies, and blog articles. The goal is to empower teachers with tools for successful curriculum implementation, highlight educator perspectives, and share compelling data-driven successes. The role collaborates with multiple internal departments, including marketing, product, research, sales, and customer success, to produce clear messaging that supports marketing initiatives at various levels.

Key Responsibilities

• Create engaging, precise content tailored for educators at classroom and administrative levels across diverse formats including digital and print media, as well as internal communications.
• Interpret research data, program outcomes, and educator feedback to generate accessible and persuasive narratives.
• Conduct customer and educator interviews to gather material for case studies and success stories.
• Maintain consistent application of Great Minds' brand voice, mission, and messaging across all content.
• Manage multiple writing projects concurrently, ensuring deadlines are met and proactively addressing scheduling conflicts.
• Collaborate effectively with designers, subject matter experts, and marketing collaborators throughout content development.

Required Qualifications

• Minimum of three years’ professional writing experience, preferably within educational or mission-driven organizations.
• Strong writing, editing, and proofreading skills adaptable to different audiences and formats.
• Ability to distill complex information, including research and analytics, into clear, compelling content.
• Excellent organizational skills to juggle various projects in a dynamic, fast-paced environment.
• Experience interviewing or direct engagement with customers is advantageous.
• Familiarity with project management software, such as Smartsheet, is beneficial.

Education

Bachelor’s degree in English, Communications, Journalism, Education, or a related discipline is required.

Additional Information

This position is fully remote and US-based. Candidates must submit a cover letter and resume to be considered. Employment will include a background check process. Salary ranges from $64,000 to $70,000 annually, variable based on location, experience, skills, and equity considerations; benefits and incentives are not covered in this figure.

Great Minds is an Equal Opportunity Employer dedicated to fairness and non-discrimination in hiring and employment practices, regardless of factors such as race, gender identity, sexual orientation, or disability.

Applicants should be cautious of fraudulent communications and only trust emails from official Great Minds domains.