Marketing Coordinator - Retail

Role overview

The Marketing Coordinator for Retail will help plan, coordinate, and deliver marketing efforts for the shopping center, with an emphasis on digital outreach, retail engagement, visitor experience, and property-focused initiatives. Reporting to the SVP, Marketing, Sponsorship and Retail, this position supports the VIP program, stylist program, tourism program, digital channels, retailer communications, and performance tracking.

This is a hands-on coordination role for someone who is highly organized, detail-oriented, digitally aware, and brand-focused, with the ability to manage several priorities while working with internal teams, retailers, partners, vendors, and agencies.

Key responsibilities

• Help coordinate and deliver marketing activities that drive retail engagement, customer acquisition, footfall, and brand visibility for the shopping center.
• Manage schedules, organize deliverables, and support collaboration across digital, retail, VIP, stylist, and tourism initiatives.
• Work with internal teams, retailers, agencies, and vendors to keep programs moving on time, on brand, and aligned with business goals.
• Support the day-to-day administration and expansion of the VIP program, including communications, member benefits, retailer involvement, and engagement tracking.
• Maintain accurate program records and assist with monitoring participation, customer response, trends, and improvement opportunities.
• Partner with retailers, concierge staff, and internal stakeholders to enhance the VIP experience and maintain strong service standards.
• Update and maintain the shopping center’s website, digital directories, digital displays, Google Business profiles, property listings, and other customer-facing online platforms.
• Coordinate updates for digital campaigns, website copy, retailer promotions, email communications, and other online touchpoints so information stays current and consistent with brand standards.
• Review digital performance and customer engagement data to identify ways to improve the online experience.
• Act as a point of support for retailers by assisting with promotion submissions, content requests, program participation, and communication of marketing opportunities.
• Work alongside leasing, operations, concierge, and marketing teams to ensure retailer initiatives are accurately represented across digital and guest-facing channels.
• Help build and maintain strong retailer relationships while identifying opportunities to spotlight tenants through digital, VIP, stylist, and tourism-related initiatives.
• Support the creation, coordination, and growth of the stylist program, including stylist relationships, retailer involvement, and program communications.
• Track activity, engagement, and retailer feedback to evaluate progress and identify areas for expansion.
• Support tourism marketing efforts that position the shopping center as a destination for domestic and international visitors.
• Coordinate with tourism partners, hotels, destination marketing organizations, retailers, and internal teams to improve visibility and guest engagement.
• Track tourism activity, partner opportunities, customer insights, and program performance to inform future planning.
• Collaborate with leasing, operations, concierge, finance, marketing, retailers, vendors, freelancers, agencies, and tourism partners to support strategic priorities.
• Facilitate clear communication across teams to support alignment, timely delivery, and a consistent customer experience.
• Assist with vendor and agency coordination, including timelines, deliverables, approvals, and follow-ups.
• Coordinate content for digital campaigns, website updates, retailer promotions, email marketing, tourism initiatives, VIP communications, and stylist materials.
• Ensure all communications reflect the shopping center’s brand voice, customer experience expectations, and business objectives.
• Work with internal teams, retailers, agencies, and creative partners to support marketing materials and campaign assets.
• Track and organize data related to digital marketing, VIP engagement, stylist activity, tourism efforts, retailer participation, traffic insights, and core business metrics.
• Prepare reports, presentations, and program summaries that capture results, insights, and recommended next steps.
• Support budget tracking, invoice processing, purchase orders, and spend management to keep records accurate and aligned with approved budgets.
• Maintain organized files for property profiles, access credentials, trademarks, retailer assets, tourism materials, program documentation, and marketing resources.
• Track vendor contacts, agency resources, partner information, and key program details so records stay current and easy to access.
• Support project documentation, digital asset organization, and file management.
• Perform additional job-related tasks assigned by supervisors or management as needed.

Requirements

• A bachelor’s degree in Marketing, Communications, Business, Hospitality, Retail, or a related discipline is preferred.
• At least 1 to 3 years of experience in marketing, digital marketing, retail marketing, hospitality, tourism, shopping center marketing, or lifestyle brand marketing.
• Prior exposure to digital platforms, website maintenance, email marketing, online listings, and customer-facing digital content is preferred.
• Working knowledge of retail marketing, customer engagement, loyalty or VIP programs, and brand communications is preferred.
• Strong organizational and coordination abilities, with the capacity to manage several priorities at the same time.
• Good interpersonal and communication skills, with the ability to collaborate across retailers, vendors, agencies, partners, and internal teams.
• Comfort working with performance data, building recaps, and spotting opportunities to strengthen marketing outcomes and customer engagement.
• Proficiency in Microsoft Office tools, including Excel, Word, PowerPoint, and Outlook, plus familiarity with marketing platforms, content management systems, email tools, and social or digital platforms is preferred.

Additional information

The posted duties are not intended to be a complete list. The employee may also be asked to handle other work-related responsibilities assigned by management or a supervisor.