Marketing Coordinator

About Ponte Firm

Ponte Firm is an influencer talent management and marketing agency that works with more than 100 creators whose combined audience exceeds 40 million followers. The agency partners social talent with leading brands to deliver measurable outcomes, influence culture, and create long-term collaborations.

Role Overview

This freelance Marketing Coordinator position is focused on hands-on support for Ponte Firm’s internal marketing activity across social channels and email. The ideal person is highly organized, attentive to detail, and has a strong sense of visual and content quality.

You will help shape the brand presence on Instagram, TikTok, and email by handling the day-to-day planning, production, and publishing of content.

What You Will Do

• Plan, schedule, and publish content for Instagram and TikTok.
• Keep a steady and well-managed content calendar up to date.
• Work with internal teammates to gather ideas, prioritize tasks, and secure approvals.
• Write captions that are polished, engaging, and aligned with the brand voice.
• Track content performance and highlight what is performing well or underperforming.
• Design and assemble social content in Canva, including graphics, light edits, and formatting.
• Make sure all creative assets match the Ponte Firm visual identity and style.
• Adapt existing content into fresh formats such as clips and carousel posts.
• Handle email campaign execution for newsletters, announcements, and similar sends.
• Build and format emails in tools such as Klaviyo or comparable platforms.
• Coordinate email content, send timing, and audience segmentation.
• Review basic email metrics such as open rate and click-through rate.
• Keep marketing workstreams organized and moving on schedule.
• Assist with additional marketing tasks as needed.
• Serve as a dependable execution partner for the team.

What We’re Looking For

• 1 to 3 years of experience in marketing, social media, or content-related work.
• A strong visual eye with close attention to detail.
• Comfort working in a fast-moving startup-style environment.
• Ability to stay proactive and organized without needing constant oversight.
• Knowledge of Instagram and TikTok trends and platform best practices.
• Hands-on experience with Canva and email marketing tools.
• Clear and effective written communication skills.

Engagement Details

This is a freelance, contract-based position. The role is remote, with a preference for candidates located in Austin or New York. Working hours are flexible, but consistent weekly availability is required.