Marketing & Communications Manager

About Browne Academy

Browne Academy is an independent, coeducational day school in Alexandria, Virginia, serving children ages three through Grade 8. Established in 1941, the school focuses on educating the whole child through strong teaching, rigorous academics, and a supportive community that helps students grow into thoughtful thinkers, creative problem-solvers, engaged classmates, and principled leaders.

Role Overview

Browne Academy is looking for a resourceful, strategic, and team-oriented Marketing & Communications Manager to direct the school’s brand, communications, and storytelling efforts. Reporting to the Director of Advancement, this role helps shape how the Browne Academy story is shared with prospective families, current families, alumni, faculty, staff, donors, and the wider community.

The right candidate will be an excellent writer and communicator who can work well in a busy environment, manage multiple priorities, and use engaging content to strengthen community connection across several channels.

Core Responsibilities

The role covers strategic messaging, website oversight, digital communications, social media, publications, media relations, analytics, and event support.

Strategic Communications & Storytelling

• Act as the lead voice for school storytelling by developing narratives that reflect the mission, values, programs, and community of Browne Academy.
• Work closely with administrators, teachers, students, parents, and alumni to surface and shape meaningful stories and content ideas.
• Create and execute communication plans that advance enrollment, fundraising, and community engagement priorities.
• Keep messaging, tone, and visual presentation aligned across all marketing and communication materials.

Website & Digital Communications

• Own the school website from a strategy and administration perspective.
• Keep the site fresh, user-friendly, on-brand, and up to date.
• Serve as the main contact for website hosting and development partners, including WordPress vendors.
• Partner with staff to manage website content and follow effective publishing practices.
• Prepare and send digital communications such as newsletters, announcements, and campaign-related messages.

Social Media & Content Creation

• Manage the school’s presence on Instagram, Facebook, LinkedIn, and YouTube/Vimeo.
• Develop original content in written, visual, and multimedia formats, including photos, videos, and graphics, to showcase school life and events.
• Review social media trends and performance data to improve engagement and grow the school’s online reach.

Publications & Marketing Materials

• Oversee the planning, design, production, and distribution of print and digital publications and collateral.
• Materials include the Annual Report, Inside Browne magazine, school calendar, yearbook, event programs, invitations, admissions materials, fundraising materials, flyers, brochures, and advertisements.
• Work with administrative colleagues on print and digital advertising initiatives that support admissions, advancement, and outreach goals.
• Maintain editorial and design standards that protect the consistency and quality of the Browne Academy brand.

Media Relations & Community Engagement

• Increase the school’s visibility through opportunities in print, digital, and broadcast media.
• Develop and maintain relationships with local media organizations and community partners.
• Arrange photo and video coverage of school activities and manage the school’s photo and video archive.

Analytics & Professional Growth

• Monitor and assess data related to communications performance, website traffic, marketing activity, and social engagement.
• Use findings to improve future strategy and decision-making.
• Stay informed about current trends and best practices in independent school marketing and communications.
• Take part in professional development, conferences, and field networks.

Additional Duties

• Help with school events and occasional evening or weekend commitments when needed.
• Take on other assignments from the Director of Advancement or Head of School as required.

Qualifications

Applicants should bring a bachelor’s degree, or equivalent relevant experience, in marketing, communications, public relations, journalism, graphic design, or a related area. Strong experience in marketing, communications, digital content management, and graphic design is expected.

The position calls for excellent writing, editing, organization, and interpersonal communication abilities, along with strong project management skills and the ability to juggle several deadlines and initiatives at once. Candidates should be detail-focused, self-driven, collaborative, and comfortable both working independently and contributing as part of a team.

Required technical experience includes Canva and/or Adobe Creative Suite, plus hands-on work in graphic design, photography, photo editing, and video production. The role also requires website and social media management experience, original content creation skills, familiarity with using artificial intelligence appropriately, and proficiency with Google Workspace and Microsoft Office.

Flexibility to support school events outside standard working hours is also important.

Benefits

Browne Academy provides a competitive benefits package that includes health, life, short-term disability, and long-term disability coverage, with full or partial employer payment. Optional dental and vision coverage is also available.

The school contributes 4.5% of salary to a 403(b) after one year of service, plus an additional 1% matching contribution.

Employees receive four weeks of scheduled school holidays, 10 PTO days, and 10 vacation days. Other benefits include 75% tuition remission for eligible students at Browne Academy after one year of employment, subject to space availability, free morning care and aftercare during the school year, 75% off summer camp, and free aftercare for summer camp.

Equal Opportunity Statement

Browne Academy is committed to providing equal employment opportunity. Hiring and employment practices are not based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other protected characteristic. The school welcomes applicants from diverse backgrounds.

Conditions of Employment

Employment is conditional upon verification of the information provided by the applicant. This includes a criminal background check and, where relevant, confirmation of educational credentials.

Application Instructions

Interested candidates should submit a cover letter and resume to the Director of Advancement.