Marketing Automation Manager

About Serko

Serko is a modern technology company focused on business travel and expense solutions used around the world. Joining the organisation means working alongside travel and technology specialists who help connect people through one of the leading marketplaces for business travel. Serko also highlights its commitment to equal opportunity, welcoming diversity and encouraging people to bring their authentic selves to work while making a positive difference.

Role overview

This is a practical, hands-on marketing operations role centred on delivering and growing lifecycle marketing programs in Braze. The position involves creating, launching, and improving customer communications across email, push notifications, and in-app messaging. You will turn campaign briefs into fully built lifecycle journeys by defining audiences, configuring triggers, setting up journeys, and deploying campaigns in Braze.

Key responsibilities

• Design and launch lifecycle campaigns in Braze across email, push, and in-app channels, covering both one-time sends and automated journeys.
• Convert marketing briefs into live campaigns efficiently and accurately, including scheduling, approvals, and final deployment.
• Run lifecycle programs that support onboarding, retention, reactivation, and promotional activity.
• Create and maintain Braze Canvas journeys and triggered campaigns, with audience segmentation, targeting, and personalised content using Liquid and dynamic fields.
• Take ownership of campaign quality assurance, checking audience logic, personalisation, and rendering so messages display and deliver correctly across devices and channels.
• Collaborate with designers to produce effective email and in-app creative that supports campaign goals and stays aligned with the brand.
• Work with an external martech agency on complex implementation work, integrations, technical enhancements, and support prioritisation.
• Track engagement and conversion outcomes to find ways to improve targeting, messaging, and send timing.

Requirements

• Proven hands-on experience building and sending campaigns in Braze.
• Background in lifecycle marketing and triggered communications.
• Experience partnering with design teams on email and lifecycle creative.
• Previous work in SaaS or product-led growth environments.
• Strong grasp of segmentation and personalisation techniques.
• Excellent attention to detail and a disciplined approach to campaign QA.
• Working familiarity with data warehouses such as BigQuery.

Benefits

Serko offers a workplace designed to help people do their best work, supported by strong tools and resources to deliver high-quality and efficient outcomes. Team members are encouraged to stay engaged, keep improving, and make a meaningful contribution.

• Competitive base salary.
• KiwiSaver with employee contributions matched up to 3.5% of salary, plus life insurance.
• Health and wellbeing support, including discounted Southern Cross Health Insurance, confidential counselling and support services, wellbeing and voluntary leave, and free flu shots.
• Learning and development support, including access to a learning platform, a dedicated budget, and opportunities to shape your career path.

Additional information

This employer promotes a diverse and inclusive workplace and values authenticity. The job is based in Auckland, New Zealand, and is a full-time onsite role.