Marketing Associate

About the Role

The Learning Lab in Singapore seeks a creative and organized Marketing Associate to bolster their digital marketing efforts and enhance student engagement. This multifaceted position involves generating content, executing campaigns, managing the website, coordinating events, and handling partnership programs. Close collaboration with cross-functional teams is key to effectively promote the brand and foster meaningful connections with students and parents.

Key Responsibilities

• Develop captivating social media content geared toward students and parents and oversee the dissemination of this content across various digital channels.
• Regularly update website content ensuring accuracy, relevance, and alignment with active marketing campaigns.
• Assist in planning, implementing, and measuring results for brand-focused, tactical, and seasonal marketing initiatives.
• Provide marketing support including logistics coordination and student engagement perks for events targeting Secondary and Junior College students.
• Oversee the student perks program by managing partnerships and coordinating promotional activities to enhance student benefits.

Requirements

• Possess a Diploma or Degree in Marketing, Communications, Business, Media, or a related field.
• One to three years experience in social media, digital marketing, or communications; fresh graduates with relevant internships considered.
• Excellent written communication skills.
• Knowledgeable about social media platforms and the best practices in digital marketing.
• Highly organized, attentive to detail, and capable of juggling multiple projects concurrently.
• Comfortable collaborating effectively with diverse stakeholders.
• Proficient in Microsoft Office; experience with Canva, Adobe Creative Suite, content management systems, or marketing analytics tools is favorable.