Market Research Analyst

Role Overview

As a Market Research Analyst with Bytoo Samayal Private Limited based in Hyderabad, you will be responsible for gathering and analyzing critical market data related to the food industry. Your insights will guide strategic decisions on product offerings, pricing, promotions, and business expansion to improve competitive positioning and meet customer expectations.

Key Duties

• Conduct comprehensive market surveys and engage directly with customers to capture their food preferences, spending behaviors, and purchase patterns.
• Perform detailed competitor analysis covering menu items, price points, packaging standards, quality of service, promotions, and customer satisfaction levels.
• Keep track of customer reviews and feedback via platforms such as Swiggy, Zomato, Google Reviews, and various social media channels to detect emerging trends and sentiment.
• Develop and propose optimal pricing models, combo meal offers, and creative promotional campaigns to enhance market appeal.
• Evaluate potential new locations using studies on footfall, demographic profiles, and competitor distribution.
• Compile feasibility studies and formulate recommendations to support business growth and expansion strategies.
• Contribute to menu and product development by identifying consumer demand patterns and market opportunities.
• Generate regular reports—daily, weekly, and monthly—to communicate analysis results and strategic recommendations to management.