Manager, Social Media, Paramount Streaming

About the role

The Social Media Manager will serve as the primary strategist for assigned titles on the Paramount+ social team. This person will shape the full social approach for a title portfolio, turning marketing goals into audience-focused campaigns with a clear creative direction.

The role is deeply involved in daily planning and delivery, including campaign development, creative concepting, and content production. It partners closely with teams in Marketing, Creative, Publicity, and other internal and external stakeholders to build social campaigns that bring each title to life.

This position is based in New York City and reports to the Director, Social Media on the Paramount+ team.

Responsibilities

• Create social strategies backed by data, using platform-specific creative and ongoing community engagement to support campaigns.
• Develop and manage content calendars for each title in Airtable, covering launch moments as well as always-on posts across TikTok, Instagram, Facebook, X, and YouTube.
• Track cultural trends and find authentic ways for assigned IP to join the conversation, increase earned visibility, and strengthen fan connections.
• Review performance signals and continuously improve content, formats, and posting approaches based on insights and evolving platform standards.
• Generate talent-led and footage-led content ideas that support the overall campaign vision, and partner with producers and editors through production and post-production.
• Work directly with talent and Executive Producers when needed to share creative concepts, shooting ideas, and social strategy.
• Collaborate with teams across Marketing, Creative, Publicity, and other departments to keep campaigns aligned and moving forward.
• Contribute fresh ideas in regular brainstorming sessions and lead social concepts from the first idea through final execution.
• Manage the paid social creative review and delivery flow, making sure materials are on-brand, optimized for each platform, and submitted on schedule.
• Guide and support Coordinators in everyday publishing, execution, and creative development.

Requirements

• Bachelor’s degree, or an equivalent combination of education and experience.
• At least 5 years of relevant experience in social media, digital marketing, television, and/or entertainment.
• Proven experience launching innovative social and digital marketing campaigns.
• Understanding of community-building tactics used to grow fan bases.
• Strong working knowledge of content creation and execution best practices for TikTok, Instagram, Facebook, YouTube, and X.
• Experience using Airtable or a similar asset management platform.
• Comfort using Microsoft Office, Google Workspace, and Slack.
• Strong knowledge of both established and emerging social platforms.
• Excellent project management skills with the ability to juggle multiple titles and deadlines at once.
• Strong written, verbal, and presentation abilities.
• Understanding of scripted television production and the broader content marketing process.
• Collaborative approach with strong instincts for cross-functional teamwork.

About Paramount+

Paramount+ is Paramount Global’s direct-to-consumer streaming service, combining live sports, breaking news, and entertainment. Its library includes original series, popular shows, movies, and content from brands and studios such as BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and Smithsonian Channel. The service also offers live CBS stations across the U.S. and live channels including CBSN, CBS Sports HQ, and ET Live.

Compensation and benefits

The hiring salary range for this role is $85,000 to $100,000. This range applies in New York, California, Colorado, Washington state, and most other locations. Final compensation will depend on relevant factors such as location, market conditions, experience, training, and education.

Benefits for this position include medical, dental, vision, a 401(k) plan, life insurance, disability coverage, tuition assistance, and PTO, or other benefits as determined by the applicable Collective Bargaining Agreement. This role is eligible for a bonus.

What the company offers

• Competitive pay and a broad benefits package.
• Generous paid time off.
• The chance to contribute to one of Paramount’s most dynamic teams.
• Access to both in-person and virtual engagement events.
• Opportunities to build meaningful relationships and a strong workplace community.

Equal opportunity and accommodation

Paramount is an equal opportunity employer and welcomes applicants regardless of disability, veteran status, or other protected characteristics. The company is committed to inclusive hiring and workplace practices.

If you have a disability or are a disabled veteran and need a reasonable accommodation to access the careers site or apply, you can request support by calling 212.846.5500 or emailing paramountaccommodations@paramount.com. Messages left for this purpose only will be returned.