Manager, Marketing and Content

About One&Only Moonlight Basin

At One&Only, we are dedicated to crafting joyful experiences for our guests through thoughtful anticipation, creativity, precision, empathy, and warmth. Our approach is to personalize every element of a guest's visit, turning their dreams and wishes into reality. Our atmosphere combines a chic yet inviting style with a team that balances meticulous attention to detail and genuine warmth, aiming to exceed guest expectations at every opportunity.

Set amid fragrant pine forests and shining mountain peaks, One&Only Moonlight Basin offers a sophisticated return to nature's simplicity. Guests can enjoy activities like refreshing water adventures, exploring Yellowstone National Park, skiing on renowned slopes, and relaxing in serene evergreen retreats. Our knowledgeable and generous staff anticipate every guest's needs and go beyond expectations. Whether designing perfect family outings or arranging intimate dinners, we infuse imagination to inspire playfulness, discovery, and excitement. This work is our passion, not just a job.

This role may be based in Bozeman or Big Sky, Montana.

Position Overview

The Marketing Manager will work closely with the Director of Marketing & Communications to manage branded and property-specific marketing efforts for One&Only Moonlight Basin. Responsibilities include developing strategic campaigns to boost brand awareness and bookings across both owned and paid platforms; handling media planning and purchasing for digital, print, and social advertising; crafting content and stories for multiple channels such as the website, email communications, collateral, and social media; supporting e-commerce endeavors; and creating sales and marketing materials along with guest-facing branding for the resort.

This role is crucial in promoting resort offerings and growing the One&Only Moonlight Basin brand identity, ensuring alignment with global brand standards in areas like photography, video, design collateral, copywriting, and on-site activities. The Marketing Manager will assist the Director of Marketing & Communications in accomplishing varied initiatives with excellence and timely delivery.

Core Responsibilities

• Collaborate on all marketing and communication projects with the Director of Marketing & Communications.
• Design and execute multichannel marketing campaigns for both B2C and B2B audiences throughout the customer journey, customizing strategies based on target demographics, seasonality, and market segments.
• Manage marketing activations from concept through rollout, leveraging internal teams and resources effectively.
• Create detailed creative briefs and direct production of advertising and guest communications across print, digital, and video formats.
• Align with the Global Commercial Team to devise digital marketing strategies including SEO/SEM, email marketing, social media, and digital ads.
• Implement both international and localized campaigns to drive traffic to the resort's Spa and Food & Beverage outlets.
• Assess campaign effectiveness using metrics, adjusting strategies as required.
• Develop engaging content for emails, social platforms, press releases, and other digital avenues.
• Maintain and coordinate a master content calendar ensuring consistent storytelling across all B2C platforms.
• Work with operational teams to schedule and promote events and activations across Spa, F&B, Activities, Rooms, and Destination services.
• Plan and oversee resort photo and video shoots with internal and external teams, ensuring wide distribution and proper archiving of content assets.
• Adapt content for diverse marketing channels including social media, email, web, and print.
• Ensure all print and digital sales, marketing, and guest collateral—such as presentations, brochures, menus, and event materials—are on brand and up-to-date.
• Oversee the printing production process with understanding of various specifications and techniques.
• Serve as the brand ambassador to uphold One&Only’s global standards across all resort activities and marketing materials.
• Work hand-in-hand with Sales & Marketing leadership to represent the resort professionally at trade events, maintaining brand consistency.
• Manage relationships with agencies, freelancers, media, and vendors for advertising and content production.
• Collaborate cross-departmentally to implement marketing plans across multiple resort revenue streams, including weddings, wellness, and events.
• Operate within and monitor marketing and communications budget constraints.

Required Skills and Experience

• Extensive knowledge of B2C marketing and communication strategies.
• Strong expertise in content creation and narrative development.
• Proficiency with Adobe Creative Suite applications like InDesign, XD, Illustrator, and Photoshop.
• Experience working with content management systems.
• Digital marketing skills including SEO, SEM, email marketing, lead generation, social media marketing, and online advertising.
• Excellent writing and verbal communication abilities in English.
• Comfortable presenting and speaking to audiences ranging from customers to internal teams.
• Experience building brand awareness and driving demand through diverse content formats such as blogs, videos, social channels, websites, and email campaigns.
• Analytical mindset with an ability to interpret data and metrics for campaign optimization.
• Strong project management, communication, and organizational capabilities.
• Adept at handling multiple projects in fast-paced environments and performing well under tight deadlines.
• Self-motivated, proactive, and an effective collaborator within a team setting.
• Driven by passion, integrity, and enthusiasm with creativity for generating fresh ideas.

Benefits

• Comprehensive Medical, Dental, and Vision insurance coverage
• Paid Time Off (PTO)
• Complimentary dry cleaning services for employee uniforms
• Free transportation to and from the resort
• Complimentary meal provided per shift
• Availability of subsidized housing
• Discounted rates for colleagues at Kerzner Properties worldwide

Additional Information

Our brand is rapidly growing, and we are committed to investing in our team members’ success. Join a welcoming, intuitive, generous, and spontaneous environment where delighting guests and creating unforgettable memories is at the core of our mission. You will be instrumental in innovating experiences that leave lasting impressions.