Manager - Brand Management Ecommerce

Role Overview

This position calls for a commercially minded and growth-focused manager to own the ecommerce brand management portfolio for Beauty Private Label labels. The role is centered on increasing revenue, guiding long-term brand direction, and ensuring smooth execution across digital and retail customer touchpoints. You will act as the key owner of brand profitability, stock health, and coordination across functions. Success in this role calls for strong analytical thinking, excellent partner management, and a proven ability to scale consumer brands using insight-led action and team leadership.

Revenue Goals and Commercial Expansion

• Lead annual revenue delivery for Private Label Beauty brands by allocating resources effectively and owning the P&L.
• Plan and run impactful brand events that lift daily run rate and grow market share.
• Introduce new SKUs strategically to build a strong position in emerging product segments.
• Improve pricing, catalog structure, and paid listing performance while making data-led recommendations for new product development.
• Create daily, weekly, monthly, and quarterly tracking systems for faster corrections and leadership reporting.
• Manage the day-to-day execution of homepage updates, cart rules, and curated placements to avoid missed revenue opportunities.

Homepage Planning and Share of Voice

• Distribute homepage visibility based on revenue contribution and return metrics.
• Track homepage click-through performance continuously and apply prompt corrective actions when results weaken.
• Build monthly marketing calendars that include priority placements, high-volume launches, and major takeovers.
• Work with central site teams, product managers, and external partners to secure premium visibility beyond standard operating slots.
• Maintain strong quality control across the homepage and category landing pages to ensure consistent visuals, offers, and product presentation.

Discounting and Margin Control

• Manage promotional plans so gross margins are protected while annual discount targets are still achieved.
• Monitor selling price and display price against key competitors to keep the brand competitively positioned.
• Ensure all regional and national campaigns stay within approved discount limits.
• Review actual discount spend against budget regularly to avoid overshoot and preserve margin.

Inventory and Supply Health

• Keep stock levels healthy across all Private Label brands using sell-through, weeks of supply, and ageing data.
• Share accurate demand forecasts with supply chain partners so new launches can be received smoothly at the warehouse.
• Drive sales and operations planning for regular stock, gift-with-purchase items, and combo units for everyday and marquee events.
• Plan targeted discounting and bundling to clear slow-moving and clear-to-end inventory quickly.

Strategy, Governance, and Channel Coordination

• Work cross-functionally with supply chain, category, and offline retail teams to align launches, creative, and channel execution across all touchpoints.
• Prepare quarterly market trend reviews and monthly brand case studies to uncover additional sales opportunities.
• Spot process bottlenecks and partner with technology and product teams to automate repetitive cataloging and tracking work.

Team Leadership and People Management

• Build, hire, and mentor a strong brand management team while promoting ownership and data-based decision-making.
• Set clear KPIs and OKRs for team members so individual output supports broader brand and revenue goals.
• Create cross-training plans and SOPs to maintain uninterrupted operations during peak periods and transitions.
• Run regular performance reviews, identify capability gaps, and put training plans in place to strengthen the team.

Qualification and Skill Requirements

• MBA or PGDM, with 3 to 5 years of experience in marketing, category management, or brand management.
• Strong understanding of online beauty retail and ecommerce performance measures such as CTR, ROAS, SOV, and DRR.
• Ability to turn daily trackers, sales numbers, and inventory reports into practical commercial actions.
• Good cross-functional collaboration skills for working with supply chain, retail, category, and central site teams.
• High attention to detail for visual merchandising, site quality checks, and discount compliance.

Additional Information

This is a full-time, onsite role based in Mumbai, Maharashtra, India.