Manager - Brand Content Ops (Alps Goodness)

Role overview

This position is responsible for running the content operations system that keeps the brand and its product ranges continuously supplied with strong, high-performing marketing creatives. The role oversees the full workflow for planning, creating, editing, repurposing, organizing, and deploying content for performance and digital marketing across products and regions. Content may come from influencer videos, brand shoots, agency work, or AI-generated creatives.

The core objective is to make sure the team always has the right creative assets, in the correct formats, at the required quality level, and delivered at the needed speed.

Reporting and team setup

This role reports to the Brand Head or Senior Brand Manager leading the brand pod. It works closely with brand managers, the influencer marketing team, performance marketing, GLAMRS creatives/designers, external agencies and production partners, editors, photographers, videographers, AI creators, and DAM stakeholders.

Key ownership areas

• Build and maintain a rolling asset pipeline for every hero SKU and priority geography.
• Keep ad-ready creative available at all times across Meta, YouTube, and Google formats.
• Cover a variety of creative styles such as hooks, UGC, demos, testimonials, problem-solution angles, ingredient proof, and routine content.
• Manage static, motion, short-form, and long-form cutdown requirements.
• Track what is live, what is performing, what is losing effectiveness, and what needs replacement.
• Turn influencer videos into performance-ready ads by identifying winners, briefing edits, and creating multiple cutdowns for hook, thumbnail, caption, and CTA testing.
• Plan and execute non-influencer shoots when needed, including product demos, ingredient-led stories, brand films, before-after formats, and expert-driven content.
• Use AI-based content generation where suitable, while maintaining brand safety and claim compliance.
• Run weekly and monthly content operations routines, including planning, briefing, production calendars, prioritization, approvals, and delivery tracking.
• Create a structured briefing framework that captures product claims and RTBs, audience and funnel stage, geography-specific needs, language requirements, and channel specifications.
• Set service expectations for brand managers, performance marketing, agencies, and editors, and ensure dependable delivery against those timelines.
• Own the asset library, including storage, tagging, version control, retrieval, and reuse.
• Ensure every asset carries the right metadata, such as SKU, claim, concept, funnel stage, creator or source, date, platform specs, and usage rights.
• Maintain a single source of truth for where each asset can be used, including rights and expiry tracking.
• Manage a network of editors, studios, agencies, freelancers, and creators for fast turnaround.
• Handle budgets for shoots, edits, and tools while improving efficiency without sacrificing quality.
• Ensure external partners follow consistent quality standards, file discipline, and timelines.
• Coordinate with brand managers on product priorities, claims, RTBs, and geography expansion plans.
• Work with influencer marketing to capture and reuse influencer output systematically.
• Partner with performance marketing to feed winning hooks and angles back into the creative pipeline.

Deliverables and outcomes

• Weekly and monthly creative production plans by SKU, geography, and funnel stage.
• Complete ad-ready creative sets delivered each sprint, including variations and cutdowns.
• A current and well-maintained DAM or content library with accurate tagging and versioning.
• A performance-creative feedback loop showing what worked, what did not, and what should be tested next.
• A reliable partner roster with rate cards and turnaround SLAs.

Success measures

• No creative stock-outs for hero SKUs or priority geographies.
• Faster turnaround from brief to first delivery and quicker iteration after performance feedback.
• High first-pass approval rates and fewer reworks caused by spec, brand, or claim issues.
• Fresh creatives consistently supporting paid media spend and reducing creative fatigue.
• Better efficiency through lower cost per usable asset, stronger partner productivity, and more reuse of repurposed content versus new shoots.
• Healthy asset library performance with accurate tagging, fast search and retrieval, and strong rights and compliance control.

What success looks like

• Brand teams are never blocked because creative assets are missing.
• Winning creative ideas scale quickly, and fatigue is anticipated before performance drops.
• The operating model feels like a blend of newsroom and production studio: fast, structured, and low on chaos.
• Assets are easy to locate, reuse, and adapt across products and regions.

Skills and capability expectations

• Strong grasp of performance marketing creatives across Meta, YouTube, and Google, including hooks, formats, and optimization cycles.
• Solid creative operations ability covering briefing, scheduling, tracking, vendor coordination, and approvals.
• Good judgment for content quality, including storytelling, pacing, edit style, visual clarity, and claim safety.
• Comfort directing creative tools and workflows such as spec trackers, DAM systems, spreadsheets, Notion-style trackers, review tools, and basic AI creative tools.
• Strong stakeholder management skills with the ability to work smoothly across brand, performance, creator, and agency teams.

Experience and working style

The preferred background is 5 to 8 years in content operations, performance creative production, digital content studios, or growth creative roles, ideally within consumer brands. Experience managing a high-volume creative pipeline with multiple internal and external stakeholders is a strong advantage.

The ideal working style includes high ownership, strong urgency, excellent taste, and the ability to stay structured in a fast-changing environment. The person should communicate clearly and enforce process without slowing execution.

Additional information

This role is based in the Mumbai Metropolitan Region and is a full-time onsite position.