Lifecycle Marketing Specialist

Overview

This role is for a Lifecycle Marketing Specialist situated in Canada, operating within a swiftly advancing digital health and wellness technology organization. The specialist will architect and refine engagement sequences that empower users to unlock valuable resources, boost platform interaction, and ensure enduring success.

Responsibilities

• Design and implement multi-channel lifecycle campaigns via email and in-app messages facilitating user discovery of relevant features.
• Craft targeted, behavior-based campaigns aligned with pivotal customer milestones including onboarding and retention phases.
• Advance expansion efforts by guiding customers towards additional solutions that fit their developing requirements.
• Integrate customer engagement data into risk evaluation to support proactive re-engagement and intervention.
• Coordinate with integration partners to enhance collaboration and campaign activation.
• Administer co-marketing initiatives such as webinars, partner content, and promotional communications.
• Assess funnel metrics covering adoption, engagement, retention, and conversion rates.
• Utilize analytics platforms (e.g., HubSpot, Pendo, Amplitude) to analyze user behavior and pinpoint areas for enhancement.
• Conduct A/B testing on messaging strategies and timing to optimize outcomes.
• Collaborate cross-functionally with Product, Customer Experience, Partnerships, and Marketing teams to ensure campaign alignment with user needs and organizational objectives.

Requirements

• 2 to 3 years' experience in lifecycle or customer marketing within B2B SaaS environments.
• Proficiency in executing segmented, behavior-driven email and in-app campaigns.
• Strong understanding of retention and expansion indicators such as cohorts, customer lifetime value, and engagement trends.
• Hands-on use of HubSpot and familiarity with in-app messaging tools like Pendo.
• Ability to interpret customer funnel and behavioral data using analytics platforms such as Amplitude.
• Excellent project management and teamwork abilities for collaborating across multiple departments.
• Focus on measurable outcomes in customer and business metrics, over mere campaign volume.
• Skill in translating detailed product features into clear messaging tailored to customers.
• Comprehensive knowledge of customer journey mapping, lifecycle strategies, and product-led growth concepts.
• Bonus qualifications include experience within health tech, electronic health records, or wellness sectors.

Compensation and Benefits

• Salary range from 60000 to 70000 CAD annually.
• Fully remote work setup promoting flexibility and independence.
• Health, dental, and vision insurance effective immediately upon employment.
• Employer-matched contributions to company RRSP plan.
• Unlimited vacation policy emphasizing trust and flexibility.
• Generous parental leave and family-building benefits.
• Annual allowance for professional development and further learning.
• Support for personal well-being through health and wellness stipends.
• Provision of a home office allowance to enhance remote work environment.
• Access to digital mental health resources.
• Regular virtual and in-person team events across North America to foster connections.
• Opportunity to contribute meaningfully to a platform improving global healthcare and wellness experiences.

Additional Information

This role's hiring process involves AI-supported candidate matching to ensure swift and objective assessment based on core qualifications. Final hiring decisions and subsequent steps are overseen directly by the partner company managing this recruitment.

Applicants should be aware that personal data submitted will be processed under applicable privacy laws to evaluate candidacy and facilitate employer communication. AI tools may be utilized to assist in the recruitment process but do not replace human judgment.