Lead Generation and Events Specialist

Role Overview

As a Lead Generation and Events Specialist at TITLE Boxing Club in Chula Vista, you will serve as the energetic face of the club, actively engaging with members and the local community to drive membership growth and retention. This position involves dynamic in-person interaction on the gym floor during classes and in various community settings, cultivating new leads and fostering strong relationships that encourage ongoing participation.

Key Duties

• Interact directly with gym attendees and community members daily to spark new membership interest.
• Utilize advanced AI tools for identifying lead generation opportunities such as local businesses, corporate wellness programs, residential complexes, and community gatherings.
• Create and maintain outreach contact lists and initiate first-point communications to arrange meetings with marketing and club management staff.
• Manage and update tracking systems to monitor lead sources, outreach progress, and necessary follow-ups, ensuring a fluid sales pipeline.
• Build and nurture meaningful partnerships with TITLE Ambassadors and influential local community figures to amplify member acquisition efforts.
• Implement the club's product seeding initiatives through ambassador and community channels.
• Follow up quickly and effectively with prospects until they commit to attending a class.
• Engage in personalized membership retention efforts, including calls and outreach aimed at sustaining member interest.
• Organize and facilitate various events designed to generate leads and strengthen community ties, including pop-ups, neighborhood activations, and member-focused gatherings.
• Source and secure sponsorships and partnerships to enhance event success and relieve managerial workload.
• Prepare and manage marketing collateral, event signage, and materials that uphold brand integrity.
• Capture engaging social media content such as photos, videos, and testimonials during events and classes.
• Support execution of email campaigns, local marketing schedules, and promotional initiatives.
• Keep detailed and organized records of outreach efforts and partnership engagements and report weekly on progress with lead generation, event planning, and community outreach.

Qualifications and Requirements

• Outgoing personality with a love for meeting new people and converting initial conversations into meaningful relationships.
• Passion for both aggressively generating leads and building a lasting community presence.
• Excellent verbal and written communication skills suitable for confident outreach and follow-up.
• Strong organizational skills enabling management of multiple projects, relationships, and lead tracking without errors.
• Flexibility to work evenings and weekends when community activity is highest.
• Interest in fitness, wellness, or community-based experiences required; boxing experience not mandatory.
• Enthusiasm for utilizing AI and new technological tools daily to enhance research and outreach efforts.
• Preference for candidates currently enrolled in or recently graduated from programs in Marketing, Communications, Business, Sports Management, or related fields.
• Must reside in Chula Vista, CA.

Benefits

• Complimentary membership to TITLE Boxing Club.
• Access to free classes at partner studios, including Solid Core and Yoga Box.