Lead Digital and Graphic Designer

Role overview

The Lead Digital & Graphic Designer will shape and deliver premium graphic and digital design across all major brand and marketing touchpoints. Reporting to the Head of Creative & Art Direction, the role turns the brand direction into polished creative output, while also guiding a team of graphic and digital designers and acting as the lead designer on important brand campaigns and projects.

This is a highly creative leadership role that calls for sharp conceptual thinking, refined visual craft, and a strong grasp of elevated brand aesthetics across multiple channels.

Key responsibilities

• Direct the development and rollout of graphic and digital design for major brand moments such as campaigns, runway activity, launches, packaging, and brand assets.
• Create high-impact design work personally and help set the benchmark for innovation, including typography and new creative ideas.
• Translate the Head of Creative & Art Direction’s vision into compelling visual assets that stay true to the brand.
• Continue refining the COS visual identity in line with brand direction.
• Interpret and evolve brand guidelines with a creative perspective, maintaining consistency while extending creative boundaries.
• Support the growth of design systems, templates, and visual frameworks.
• Produce top-tier design across digital and print channels, including site, email, social, advertising, packaging, labelling, event materials, and store graphics.
• Make sure creative work is tailored to channel best practices, performance goals, and customer experience standards.
• Work with Content, Media, and Digital teams to ensure integrated and effective delivery.
• Contribute to the design of digital improvements, templates, platform expansions, and customer experiences.
• Lead a team of graphic and digital designers and help build a high-performing, collaborative creative culture.
• Offer clear direction, feedback, and mentorship to strengthen team output.
• Partner with Art Direction and Marketing teams to create strong brand storytelling.
• Coordinate with the Graphic & Digital Design Operations Manager to deliver creative work smoothly.

Requirements

• Outstanding ability in graphic and digital design, with a strong creative approach.
• Demonstrated experience producing premium creative work in fashion or luxury settings.
• Strong conceptual thinker with a clear creative point of view.
• Advanced skill with industry-standard design tools such as Adobe Creative Suite and Figma.
• Solid understanding of branding, layout, and visual storytelling.
• Strong command of typography for creative design work.
• Experience designing for multiple channels and templates, with awareness of best practices, customer experience, and digital testing.
• Proven track record of leading and motivating creative teams.
• Effective collaboration skills across creative and marketing functions.
• Excellent attention to detail and a strong commitment to maintaining exceptional brand standards.
• A portfolio or work examples aligned to the COS aesthetic must be included with the application.

Company values

COS places strong importance on alignment with its values. The company values openness, curiosity, bold thinking, continuous improvement, and a culture of empowerment and trust. These behaviours are considered central to how the team works and how decisions are made.

Additional information

This is a full-time position based in London, England, United Kingdom. The role requires working from the office four days per week.

Benefits

• 25% employee discount across all H&M Group brands, both in-store and online.
• Participation in the H&M Incentive Program (HIP).
• Up to 25 days of holiday for UK-based colleagues.
• Annual health checks.
• Pension scheme.
• Access to discounts on selected activities and financial/lifestyle products through the benefits hub.
• Cycle-to-work scheme.
• Discounted gym membership.
• Employee support through Retail Trust.
• Private health and dental cover.

Inclusion and diversity

COS aims to maintain an inclusive, diverse, and equitable workplace. The company values a mix of backgrounds, experiences, and perspectives, believing that a varied workforce strengthens problem-solving, broadens thinking, and improves how colleagues and customers are served. Diversity is considered throughout the recruitment process.

About COS

COS creates ready-to-wear clothing and accessories defined by high quality and enduring design. The brand draws energy from modern culture, dynamic global cities, and inspiring fashion movements. With a focus on craftsmanship, innovation, and material quality, its collections are developed with a mindful approach that blends contemporary style with timeless appeal.

Application note

Applicants are asked to include a CV and portfolio when expressing interest in the role. Application updates will be shared by email after submission.