Lead - Brand Marketing

Role Overview

This position is responsible for leading brand strategy, planning communications, driving go-to-market execution, and shaping creative output across customer-facing touchpoints. The role calls for a strong background in brand development, project coordination, consumer engagement, digital channels, and working closely with external agencies.

Brand Strategy & Communication

• Set and roll out the brand communication approach so it supports overall business objectives.
• Protect consistency in the brand’s identity, visual style, and voice across all channels.
• Create unified communication plans spanning retail, digital, social media, PR, CRM, influencer activity, events, and e-commerce.
• Carry out competitive benchmarking and strategic market analysis to inform planning.
• Make sure all communication stays aligned with partner brand standards and guidelines.
• Use market intelligence and trend observations to strengthen the brand’s market position.
• Develop annual and quarterly communication calendars.

Go-To-Market Leadership

• Own GTM planning and execution for campaigns, product launches, and collaborations.
• Coordinate integrated launches across both online and offline channels.
• Work with internal stakeholders to ensure smooth execution across retail, digital, merchandising, visual merchandising, operations, CRM, and e-commerce.
• Monitor campaign results and evaluate business impact.

Creative & Content Leadership

• Guide the creation of brand stories and campaign ideas.
• Oversee development of digital assets, videos, social content, in-store branding, PR material, and influencer-led collaborations.
• Ensure every communication asset reflects the brand’s aesthetic and remains consistent.
• Identify and test new content formats and audience engagement approaches.

Cross-Functional Project Management

• Handle marketing projects involving multiple teams, dependencies, and deadlines.
• Partner with Marketing, Buying, E-commerce, Retail Operations, CRM, Design, Finance, and senior leadership.
• Build project plans, workflow structures, and governance processes.
• Maintain ownership, accountability, and timely delivery across workstreams.

Agency & Partner Management

• Manage relationships with creative, digital, media, PR, and influencer partners.
• Write clear briefs and provide strategic direction to agencies and collaborators.
• Review ideas and ensure the final output meets quality expectations.
• Track agency performance against KPIs, timelines, and budgets.

Experience & Education

The role typically requires 12 to 15 years of experience in brand communication, marketing, or corporate communication. Experience in retail, fashion, beauty, luxury, or lifestyle businesses is preferred. An MBA in Marketing, Communications, Fashion Management, or a master’s degree in Fashion Communication is preferred.