Lead Brand Designer

Role Overview

As the Lead Brand Designer, you will shape and steward the visual identity across Snoonu’s different business lines. The role blends strategic thinking with hands-on design delivery, ensuring the brand remains coherent, adaptable, and unmistakably recognizable as the company grows into new markets, offerings, and experiences.

Key Responsibilities

• Set and guide brand direction across all verticals so the identity system stays unified and scalable.
• Support the launch and growth of new products, markets, and sub-brands while preserving brand integrity.
• Develop, refine, and maintain brand guidelines so they are practical, adopted, and consistently used.
• Protect brand consistency across every customer-facing and internal touchpoint, including product, marketing, offline materials, and partnerships.
• Lead major campaigns and brand programs from early concept through final rollout.
• Partner with designers and provide direction to maintain quality, alignment, and visual consistency across workstreams.
• Work closely with leadership, marketing, and product teams to turn business strategy into strong design outcomes.
• Improve design systems, workflows, and operating processes to support a growing organization.

Required Experience and Profile

• More than 7 years of experience in brand design, with a strong emphasis on identity systems.
• Background in fast-moving startups or similarly dynamic environments.
• Experience working within in-house design teams.
• Hands-on experience launching or scaling brands, products, or sub-brands.
• Demonstrated ability to lead brand direction across multiple products or verticals.
• A portfolio that shows both strategic thinking and polished execution.
• Strong capability in building, maintaining, and scaling brand guidelines.
• Excellent attention to detail, consistency, and system-level thinking.
• Clear communicator who can influence stakeholders and support teams effectively.
• High ownership mindset with the ability to manage complex cross-functional work.

Nice to Have

• Experience scaling brands across different markets or in high-growth settings.
• Exposure to e-commerce, consumer products, or platform-based businesses.
• Experience collaborating with motion, 3D, or multidisciplinary creative teams.
• Strong knowledge of print and physical brand implementation.

About Snoonu

Snoonu is Qatar’s homegrown super app, built to simplify everyday life through fast delivery, shopping, and more in one platform. The company is powered by technology, supported by a global team, and focused on making daily life easier.

Mission and Vision

The company aims to become Qatar’s first ultra app and help move the region and its community forward through innovation and technology. Its broader purpose is to transform everyday living by using technology to connect people with more possibilities.

Values

• Put the customer first.
• Act with honesty, ethics, and trust.
• Stay curious and inventive in solving problems.
• Lead by example and take responsibility.
• Work efficiently and focus on results.
• Value teamwork and collaboration.

Perks and Work Culture

• Work with an international team and global exposure.
• Access learning budgets, courses, and development tools.
• Enjoy a high level of autonomy and ownership in your work.
• Benefit from generous leave and wellness-oriented time-off policies.
• Experience an agile way of working across the organization.

Additional Information

The organization is certified as a Great Place to Work®, reflecting a workplace culture that prioritizes people, empowerment, and inspiration. It also holds ISO 9001:2015 and ISO 45001:2018 certifications, highlighting its commitment to quality and a safe, supportive environment. The company is committed to sustainable business practices, community contribution, and CSR efforts. It maintains an equal-opportunity, inclusive workplace that welcomes people from all backgrounds.

Closing Note

Applicants are invited to join a team where creative contributions matter, voices are heard, and the goal is to build something meaningful together.