Junior Creative Strategist

About Noom

Noom is a consumer-focused digital health company with a mission to help people live healthier and longer lives. The company combines science, technology, coaching, community, and clinical support to help people build habits that last. As a fast-growing organization, Noom says its work has a real-world impact on people’s lives.

Team Overview

The Marketing team supports company growth by connecting people with programs that improve health outcomes. Within that team, performance creative plays a central role by shaping ideas into direct-response advertising that drives conversions.

Role Summary

Noom is hiring a Performance Creative Strategist to support its Growth Marketing function. The position focuses on building effective creative for paid acquisition channels by developing creative briefs, writing UGC scripts, and helping manage the full creative process from insight gathering through production and launch. The role sits between creativity and business goals, requiring close collaboration with Marketing, Product, Legal, designers, media buyers, and agencies to turn product and compliance requirements into clear advertising.

This is a hands-on role for someone who is curious, proactive, organized, and comfortable taking ownership while also contributing to larger team projects. The position reports to the Senior Creative Strategist and helps expand Noom’s creative performance capabilities.

Key Duties

• Lead the daily creative direction for evergreen paid campaigns across Meta, Pinterest, TikTok, and similar channels, from concepting and briefing through final sign-off.
• Create clear creative briefs that convert business goals into practical direction for designers and outside partners.
• Review account trends, customer feedback, and competitor activity to inform creative direction.
• Work closely with designers, media buyers, and agencies to move projects from ideas into final assets.
• Test and refine concepts repeatedly to improve campaign performance.
• Keep content output strong and consistent so the right creative assets are always live.
• Track deadlines and coordinate workflows to ensure production stays on schedule.
• Use AI tools in the creative workflow to improve understanding and speed up production.

Candidate Profile

The ideal candidate is someone who wants to help shape the future of health through high-impact performance creative. Success in this role depends on strong initiative, attention to detail, and the ability to work effectively in a fast-moving, high-volume environment with some ambiguity.

Requirements

• At least 2–3+ years of experience in creative strategy, performance creative, or a related role such as media buying, art direction, or DTC copywriting.
• Practical experience creating or briefing direct-response ads, UGC, or testimonial-style content.
• Strong writing ability, especially for creative briefs and campaign direction.
• Experience collaborating with designers and/or external creative partners across functions.
• Prior experience at a DTC, digital-first, or high-growth startup brand is preferred.
• Comfort working through ambiguity, rapid iteration, and high content volume.

What Makes This Opportunity Appealing

• Real ownership over the paid creative workstream.
• The chance to contribute to a mission centered on healthier habits and longer lives.
• A collaborative environment with direct access to senior creative leadership.

Compensation and Benefits

The posted base salary range for this position is $59,130 to $77,300, with actual pay determined by relevant experience, skills, qualifications, and location. Additional rewards include a 401(k) with company match, paid holidays, generous paid time off, Summer Fridays, a company-wide Summer Break week, medical coverage for employees and families including a premium-free option, dental, vision, and life insurance, paid parental leave, stock awards, a performance-based bonus, and access to Noom’s products.

Location and Schedule

This role is available for Noom’s NYC or Princeton office locations and follows a hybrid schedule with two on-site days per week. The job is based in Princeton, NJ.

About Noom

Noom is a whole-person health platform that combines personalized medication with behavior-change science and psychology. Its programs cover weight management, diabetes prevention, GLP-1 support, menopause, longevity, and more, serving millions of people through health plans, employers, and direct-to-consumer offerings. The company describes itself as a mission-driven, award-winning workplace focused on making healthy living easier and more rewarding.

Important Hiring Notice

To help prevent hiring scams, Noom states that official email communication will only come from an @noom.com address. Candidates are advised to ignore messages from other domains, and Noom will never request personal payment, require equipment purchases, interview through Microsoft Teams, or make an offer without a multi-step process that includes phone, Zoom, in-person interviews, and references.