Go-to-Market Associate

Position Overview

This opportunity is for a Go-to-Market Associate based in the United States, designed for a proactive marketing professional passionate about activating brand presence within local communities. The role involves orchestrating market-specific activations that create engaging sports fan experiences and elevate brand recognition.

Key Responsibilities

• Plan and implement local marketing activations such as partnerships with venues, bar takeovers, tailgate events, street marketing, and community-focused gatherings.
• Oversee the entire activation lifecycle from initial concept through successful execution, ensuring timely delivery of campaigns.
• Identify and negotiate with vendors, venues, contractors, and local partners to maintain strong collaborative relationships.
• Manage logistics, timelines, budgets, and operational details to uphold high standards of execution quality.
• Represent the brand on location at significant events and travel to major markets to guarantee effective activation rollout.
• Develop innovative ideas to boost local audience engagement and enhance market footprint.
• Utilize technology and AI-driven tools to optimize planning, logistics, and operational efficiencies.
• Tackle challenges independently by deploying practical solutions, fostering relationships, and adapting swiftly to changes.

Candidate Requirements

• Experience in marketing, experiential marketing, event production, partnerships, community marketing, or related areas.
• Strong project management capabilities including managing schedules, budgets, vendors, and priority tasks.
• Excellent communication and negotiation skills with confidence in relationship building and partnership development.
• A proactive attitude with high ownership, accountability, and problem-solving aptitude.
• Capability to thrive in ambiguous circumstances and adapt promptly to challenges.
• Comfortable working remotely while coordinating effectively with a distributed team.
• Availability to travel approximately two weekends per month during the NFL season to support live activations.
• Additional experience with event agencies, campus marketing, grassroots campaigns, or resource-constrained project development is considered advantageous.

Compensation and Benefits

• Competitive annual salary range between $75,000 and $100,000, complemented by target equity.
• Unlimited paid time off with flexible scheduling.
• 16 weeks of fully paid parental leave.
• Home office stipend supporting remote work setup.
• A remote-first workplace culture with opportunities for periodic team and company meet-ups.
• Access to company-sponsored health, dental, and vision insurance coverage for employees and dependents.
• 5% 401(k) matching program alongside flexible spending account options.
• An engaging work environment within a rapidly growing company where employees can make a significant impact.

Additional Information

This position is represented by a partner company responsible for handling applications and subsequent steps. The hiring process leverages AI-powered tools to quickly and objectively evaluate candidates, identifying those best suited for the role. The final recruitment decisions and follow-up procedures are managed internally by the employer.

Applicants acknowledge that personal data will be processed according to applicable data protection laws and may be subject to automated assessment tools that aid but do not replace human decision-making.