Freelance Senior Consumer Brand Designer

About the Role

We seek a skilled Senior Consumer Brand Designer to contribute to a premium women's wellness and nutrition brand in its growth phase. The ideal candidate is a creative expert who can foster genuine connections with consumers via compelling visual narratives, upscale design elements, and captivating digital content.

The brand already features a defined identity, packaging designs, and website presence. This role involves amplifying the brand's character through social media and digital platforms by producing content that educates, motivates, and nurtures consumer trust.

Key Responsibilities

• Produce high-quality visual content tailored for social media and digital outlets.
• Develop educational and lifestyle-focused visual materials.
• Design engaging Instagram and social media campaigns alongside branded templates.
• Convert intricate health and nutrition information into accessible and attractive visuals for consumers.
• Create storytelling assets for products and campaign collateral.
• Assist with concepts and adaptations for short-form video content.
• Ensure visual consistency throughout all brand communications.
• Leverage AI technologies to enhance creative ideation and improve production efficiency.

Required Qualifications

• Minimum of five years' experience in consumer brand design, graphic design, or visual communication roles.
• A robust portfolio showcasing work with consumer-focused brands in sectors like wellness, beauty, skincare, nutrition, FMCG, or lifestyle.
• Comprehensive knowledge of branding principles, typography, layout, and visual storytelling techniques.
• Experience in devising digital campaigns and generating social media content.
• Skill in transforming concepts and messages into visually compelling experiences.
• Comfort and experience utilizing AI-based tools within the creative workflow.
• Proficiency with design software including Adobe Creative Suite, Figma, Canva, or equivalents.