Freelance Brand Designer

About Mindrift and the Role

Mindrift is seeking a talented Brand Designer to contribute remotely on a part-time freelance basis to the Tendem project. This role is focused on creating compelling visual identities and branding assets for real-world brands and products, ensuring cohesive design systems and consistency across all brand touchpoints.

Company Overview

Mindrift connects domain experts with cutting-edge technology projects to help advance top-tier AI initiatives globally by leveraging specialized knowledge alongside AI development efforts.

Key Responsibilities

• Design and develop core brand assets including logos, full visual identities, and color schemes.
• Create, organize, and provide variations of essential brand elements systematically.
• Maintain strict brand consistency internally and externally, covering materials like pitch decks and social media graphics.
• Build scalable, sustainable visual systems adhering to contemporary design standards.
• Validate and ensure quality of designs across different platforms, both digital and print.

Candidate Profile and Requirements

• Minimum of 2 years of experience in brand design, graphic design, art direction, or visual communication preferred.
• Bachelor's or Master’s degree in Graphic Design, Visual Arts, Communication Design, or related fields is advantageous.
• Strong portfolio demonstrating expertise in brand identity creation, logo design, and comprehensive brand guidelines.
• Proficient in ensuring brand elements translate effectively across multiple formats and media.
• Strategic mindset with dedication to detail and long-term brand strength.
• Ability to work independently with excellent problem-solving skills.
• Upper-intermediate or higher English proficiency required.

Technical Expertise

• Creating foundational brand assets including scalable logos, color palettes, and typography systems.
• Advanced skills with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma.
• Ability to adapt branding consistently across digital and print media.
• Experience developing clear brand guidelines, style guides, and asset libraries.

Additional Information

The role requires availability of approximately 10-20 hours weekly during active project phases; workload may vary. Compensation can reach up to $50 per hour equivalent depending on experience, pace, and project complexity. Note that pay rates differ between projects on the platform.

Applications should include a portfolio of relevant branding projects focusing on logos, identity systems, and guidelines. The candidate will act as the brand gatekeeper ensuring visual consistency and quality throughout all deliverables.