Entertainment Lead - TikTok Content Operation

About the Role

The GB Content Operations team collaborates closely with major broadcasters, digital publishers, and creators involved in entertainment, sports, and news to enhance content growth and overall scale on TikTok. This position leads the Entertainment team, overseeing creators, public figures, and publishers within the TV and movie sectors to elevate their influence on TikTok and broaden the availability of premium content. The Entertainment Lead will guide short-form video strategies, optimize content outcomes, and spearhead initiatives congruent with team goals and product priorities, acting as a strategic partner for creators and publishers while fostering the health and success of TikTok's TV/movie segment.

Primary Responsibilities

• Own the Objectives and Key Results (OKR) associated with the entertainment vertical, including areas such as creator growth, monetization, brand perception, publisher expansion, intellectual property permissions, program execution, flagship events, and offline campaigns.
• Lead a team comprising creator managers, publisher managers, and program managers, ensuring goal achievement.
• Formulate and execute quarterly operational objectives aligned with global OKRs.
• Identify promising creators and public figures to incorporate into direct and scalable management initiatives, develop growth programs to enhance the quantity and quality of their professional content, and boost monetization.
• Manage significant publishers—broadcasters, streaming services, movie studios, and production companies—to secure IP authorizations, increase content contributions, and negotiate content partnerships for key projects and intellectual properties.
• Drive content and operational strategies for the UK market, defining platform objectives for creators, public figures, and publishers, and developing measurable plans to fulfill those goals.
• Adjust global product strategies and campaigns for UK-based creator and publisher activations to drive product adoption within the entertainment sector.
• Analyze and understand the local content ecosystem, identify market trends, generate innovative ideas, and foster high-quality local content and partner relations.
• Gather and represent feedback from creators and publishers within the local context to cross-functional teams, advocating for their success and tailored support.
• Design scalable programs and content strategies consistent with platform aims, ensuring the implementation of TV/movie-oriented initiatives at a local level.
• Set market-specific OKRs and success metrics in alignment with the Professional Generated Content (PGC) Product team and define strategies to meet these objectives.
• Spot opportunities for workflow improvements in creator and partner management and promote alignment and efficiency through data-informed methods.
• Collaborate with sales, product, communications, marketing, user growth, trust & safety, legal, and policy departments to foster innovation, expand the user base, and support revenue and partnership prospects.
• Represent TikTok publicly to industry and vertical stakeholders, clearly communicating the platform’s TV/movie value proposition with a local perspective.

Required Qualifications & Experience

• Demonstrated expertise working with digital platforms or contributing to social strategy and execution at publishers or alongside creators on social media.
• Comprehensive knowledge of the UK TV/movie industry and familiarity with global social and platform trends.
• A minimum of 10 years’ experience within the broader media sector, with proven success in social media strategy, creator strategy, partnership management, or relational management.
• Practical experience engaging with social media platforms and understanding the collaboration between creators, publishers, and platforms to cultivate audiences and develop sustainable business models.
• Exceptional communication and presentation abilities, adept at interfacing with creators and cross-functional teams globally.
• Proven leadership experience managing teams to meet clear business objectives.

Preferred Qualifications

• Working experience primarily focused within the TV and film industries.
• Strategic, data-driven mindset capable of delivering insightful and impactful business decisions.
• Self-motivated and collaborative professional able to independently manage projects and coordinate with diverse teams.
• Strong public speaking skills, capable of representing the company in forums and conferences effectively.
• Successful track record managing creators, supporting accounts, and nurturing long-term, trust-based partnerships.
• Ability to thrive in dynamic, fast-paced environments, handling operational and strategic priorities amid change.

About TikTok

TikTok stands as the premier platform for short-form mobile videos, committed to inspiring creativity and spreading joy. Headquartered in Los Angeles and Singapore, TikTok maintains offices worldwide, including London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join TikTok

TikTok fosters an environment that encourages authentic self-expression and global connectivity through its innovative product. The company embraces curiosity, humility, and resilience, striving for meaningful impact and ongoing innovation as a united team. Its culture promotes inclusivity and diversity, reflecting the rich communities it serves worldwide.

Diversity and Inclusion

TikTok is committed to building an inclusive workspace where diverse skills, backgrounds, and perspectives are celebrated. The company supports a culture that mirrors its global user base and values the contributions of every individual in fostering creativity and joy.