Engagement Marketing Manager

About the Opportunity

Avion Rewards is a cornerstone of RBC's customer engagement, widely recognized by over two-thirds of Canadians as a top loyalty brand. As part of the Avion Rewards Marketing team, you will manage a range of influential engagement initiatives designed to reinforce the value Avion Rewards provides daily.

Key Responsibilities

• Collaborate in developing marketing plans and executing strategies to support customer engagement targets.
• Design, oversee, and implement marketing offer tests (Test & Learns) aimed at boosting customer engagement by analyzing data, formulating hypotheses, launching campaigns, and extracting actionable insights for optimization.
• Work alongside product, business, and various teams to introduce new features through marketing campaigns centered on client needs.
• Develop and refine strategies to re-engage lapsed customers by identifying them, understanding their motivations, and creating targeted communications and offers.
• Expand the reach and influence of ShopPlus, a proprietary browser extension, through strategic marketing programs encouraging awareness, adoption, and continuous engagement.
• Support the Everyday Rewards team in broadening and improving their portfolio to increase daily engagement and reward meaningful customer behaviors.

Required Qualifications

• University degree in Marketing or Communications.
• At least 5 years of marketing experience.
• Exceptional project and time management skills, capable of juggling multiple initiatives in a fast-paced, deadline-oriented setting.
• Proficient in creating and managing creative briefs and overseeing creative workflows and schedules.
• Proven ability to develop and execute marketing campaigns across platforms such as email, digital, social media, and content marketing, including evergreen strategies.
• Data-driven approach with a focus on metrics and results tracking across digital channels.

Preferred Skills

• Experience in marketing within the credit card or loyalty program sectors.
• Self-motivated with a proactive mindset to propose new ideas and continuous improvements.

Employee Benefits & Work Environment

• Access to a comprehensive Total Rewards Program featuring bonuses, flexible benefits, competitive salaries, commissions, and stock options when applicable.
• Leadership that prioritizes your career growth through coaching and developmental opportunities.
• The chance to contribute meaningfully and leave a lasting impact.
• A dynamic, collaborative, progressive, and high-performing team culture.
• Flexible work-life balance supported by a hybrid model requiring four days a week onsite at 88 Queens Quay, Toronto.

Additional Information

Location: RBC WaterPark Place, 88 Queens Quay West, Toronto, Canada
Work Hours: 37.5 hours per week
Employment Type: Full-time, Regular, Salaried role
Application deadline: August 1, 2026 (applications accepted until 11:59 PM the day before)

RBC is committed to inclusivity, valuing client-first approaches, integrity, collaboration, respect, excellence, and shared success. The bank fosters a supportive workplace that encourages diverse perspectives and professional growth to drive innovation and community value.