TikTok

Employer Brand Partner

TikTok

San Jose, California, United States · Full Time

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Experience
Any
Salary
USD 108,000 – USD 208,800 / year
Openings
1
Posted
2 weeks ago
Work mode
In office
Eligibility
Professionals with experience in employer branding, talent marketing, or tech communications who can work onsite in San Jose, CA and contribute to strategic, cross-functional employer brand initiatives.
Resume
Required to apply

Where you'll work

Job description

About the role

This position is for an Employer Brand Business Partner who will help position the company as a leading and innovative technology employer in the global tech talent market. The role centers on turning sophisticated technical work into clear, persuasive stories that strengthen the employer brand and attract highly skilled technical candidates.

The person in this role will build and run employer branding strategies that move tech talent from awareness to interest, preference, and ultimately application. A major part of the job is working closely with engineering leadership, talent acquisition, and other internal teams to communicate the company’s technology, culture, and influence in a way that builds trust and drives action.

Core responsibilities

You will act as a strategic advisor to engineering leaders and talent acquisition partners, helping define hiring priorities and address talent-related challenges. The role also involves using market intelligence, competitor analysis, and talent research to shape employer brand positioning and highlight what sets the company apart.

Another key responsibility is identifying important technical audience groups such as backend, machine learning, and infrastructure talent, then tailoring messages and content to each group. You will collaborate with engineering and technology leaders to uncover strong story angles and turn complex technical work, problem-solving, and decision-making into authentic, engaging content for target audiences.

You will also partner with creative and social teams to produce high-impact employer brand assets across formats such as video, editorial, social content, and long-form pieces. These stories should consistently reflect technology, innovation, and culture. In addition, you will help ensure content reaches the right audiences through channels such as LinkedIn, GitHub, and tech communities.

The role requires connecting employer brand work with hiring goals and broader business priorities, as well as defining funnel metrics from awareness through application. You will track performance, assess campaign and content impact, and refine strategy using data and insights.

Qualifications

The ideal candidate has experience in employer branding, talent marketing, or technology communications, along with the ability to translate technical ideas into compelling narratives. A strong background in developing employer brand initiatives that show measurable results is important for success in this role.

Preferred experience includes working in a high-growth technology environment, collaborating with engineering or product teams, and influencing stakeholders. Candidates should also bring a strong analytical mindset, the ability to connect storytelling with business outcomes, and excellent communication skills with a clear and structured writing style.

Why join

This role offers the opportunity to shape how a global-scale technology company is perceived by technical talent. You will work directly with leaders to tell meaningful stories about innovation and impact, and you will play an important role in attracting the next generation of top technical talent.

You will be part of a fast-moving environment where your work has visible outcomes and where curiosity, humility, and continuous learning are valued. The company emphasizes building together, iterating quickly, and maintaining an always-day-one mindset.

Culture and inclusion

The organization is committed to creating an inclusive workplace where people are valued for their skills, experiences, and unique perspectives. The team is global and diverse, and the workplace is intended to reflect the many communities the platform serves.

Accommodation

Reasonable accommodations are available during the recruitment process for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons under applicable laws. Assistance can be requested through the accommodation request process provided by the company.

Compensation and benefits

The annual base salary range for this role in the selected city is $108,000 to $208,800. Pay may differ outside this range depending on qualifications, skills, competencies, experience, and location. Base pay is only one part of the overall compensation package, and the role may also qualify for discretionary bonuses or incentives and restricted stock units.

Benefits can vary by employment type and work location, but include day-one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, and wellbeing benefits. Employees also receive 10 paid holidays per year, 10 paid sick days per year, and 17 days of paid personal time, prorated at hire and increasing with tenure. The company may change benefit programs at any time with or without notice.

Legal and hiring notice

For candidates in unincorporated Los Angeles County, applicants with arrest or conviction records will be considered in line with applicable federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. The company notes that criminal history may be relevant to certain job duties involving contact with clients or colleagues, handling confidential information and systems access, and exercising sound judgment.

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