eCommerce Manager (all genders)

Company Overview

Join a historic and globally recognized enterprise founded in 1761, proudly remaining family-owned for nine generations. We are the world's leading and oldest manufacturer of wooden-cased pencils, producing approximately 2.3 billion pencils yearly. Our 6,500 employees worldwide contribute to Faber-Castell's presence in over 120 countries. We meet 87% of our global energy needs with renewable sources and commit globally to equal opportunity, fair treatment, and the prohibition of child labor through our social charter. Our vision is to unleash creativity and inspire our customers with our products.

Position Summary

We are currently seeking an eCommerce Manager (all genders) for our Faber-Castell AG location in Stein bei Nürnberg. This role falls within our Corporate Internet division and involves driving the growth and enhancement of our Direct-to-Consumer (DTC) online shop and broader online marketing initiatives.

Key Responsibilities

• Oversee and constantly improve the DTC online shop focusing on merchandising, navigation, product display, conversion rates, and customer journey quality.
• Plan and execute multichannel online marketing activities, including paid media, SEO/GEO strategies, CRM, and lifecycle marketing campaigns.
• Lead performance marketing efforts by analyzing key performance indicators, conducting A/B testing, and implementing improvements based on data insights.
• Manage and develop marketplace activities, such as product listings, advertising strategies, performance control, and adherence to platform policies.
• Create an integrated cross-channel strategy aligning the DTC shop, marketplaces, and marketing campaigns.
• Collaborate closely with internal departments and external partners to continually enhance user experience, content quality, and commercial success.

Required Qualifications

• A completed degree in business administration, online marketing, or a related field.
• Several years of professional experience in e-commerce, particularly with DTC online shops, marketplaces, onsite marketing, and conversion rate optimization.
• Strong expertise in content management systems (CMS), performance marketing, and paid media.
• Excellent analytical skills with proficiency in Google Analytics (GA4), reporting tools, and Excel.
• Robust project management and organizational abilities with proven experience handling diverse stakeholders.
• Proficiency in Microsoft Office and AI tools alongside very good command of German and English.

Employee Benefits

• Opportunity for hybrid working arrangements.
• Green, environmentally friendly work environment and subsidized cafeteria.
• Flexible work schedules to support work-life balance.
• On-site childcare facilities.
• Attractive employee discounts on products.