E-commerce Assistant Manager/Manager

About the Role

We are looking for a motivated and performance-oriented E-commerce Assistant Manager or Manager to spearhead revenue growth on platforms such as TikTok and KrisShop. This position holds complete responsibility for sales outcomes, live streaming initiatives, and content-driven commerce strategies. The ideal candidate will possess strong commercial insight, a structured approach to execution, and the ability to operate autonomously while fostering collaboration with internal and external partners.

Key Responsibilities

• Spearhead sales and operational activities across key e-commerce marketplace channels in Singapore, specifically TikTok and KrisShop.
• Implement performance marketing strategies to maximize sales and achieve exceptional Return on Ad Spend (ROAS).
• Collaborate with the Marketing Team on online content for TikTok.
• Manage platform operations using Seller Centre and execute necessary initiatives.
• Leverage affiliate marketing, live streaming, broadcasting features, and feed posts to optimize campaign tool utilization.
• Liaise with platform Key Account Managers (KAMs) to strategize campaigns, secure additional visibility, and manage co-funded vouchers.
• Regularly monitor, analyze, and interpret data to generate insights for effective business decisions and strategies aimed at enhancing store performance.
• Provide recommendations for e-commerce marketplace stores, coordinating store layout, design, and communication messages in alignment with brand guidelines and campaign objectives to boost sales, improve customer experience, and grow membership.
• Oversee the management of the e-commerce marketing budget and operational expenses in conjunction with the performance marketing team.
• Work closely with content creators, livestream hosts, and affiliates to produce sales-focused content.
• Deliver clear briefs, performance expectations, and constructive feedback to creators.
• Actively engage and collaborate with diverse internal and external stakeholders to develop, plan, and execute various campaigns, ensuring timely and accurate communication to meet set goals.
• Forecast sales by integrating cross-departmental metrics with the Head of Sales and secure inventory with demand planners.
• Possess knowledge of logistics planning and execution.
• Stay informed about market dynamics, competitive landscapes, and consumer trends to refine sales and marketing strategies.
• Generate regular performance reports for assigned e-commerce stores.

Education and Experience

• A Diploma or Degree, preferably in Business Administration or Marketing.
• A minimum of 3 to 5 years of experience in e-commerce operations or managing online brand stores, with a preference for experience in the FMCG or consumer electronics sectors.
• Proven experience working closely with online platform KAMs, ideally with Joint Business Plans (JBPs) established with platforms.
• Essential experience in managing e-retailers such as Lazada, Shopee, and TikTok.

Knowledge and Skills

• Strong understanding of business principles and e-commerce dynamics.
• Proficient project management capabilities, with the ability to manage multiple projects and collaborate with cross-functional teams.
• Familiarity with live streaming hosting operations and coordination.
• A proactive approach to problem-solving with a keen eye for detail.
• Advanced analytical and data mining skills.
• A customer-centric mindset, demonstrating a solid grasp of consumer behavior, brand management, and shopper marketing.
• Excellent analytical skills using Excel and a deep understanding of platform-specific sales tools.
• Superior negotiation, communication, and presentation abilities.
• Good knowledge of retail sales and brand management principles.
• Understanding of Customer Experience (CX) and User Experience (UX) to drive improvements.
• A positive attitude and a passion for achieving Key Performance Indicators (KPIs).
• Meticulous attention to detail.
• Ability to work independently and adapt quickly in a fast-paced environment.

Application Requirements

Interested candidates are requested to submit their application, including an updated resume, salary expectations, and their notice period or availability to join.

Why Join Us

• Gain the opportunity to develop and drive e-commerce business initiatives.
• Work within a dynamic and collaborative team environment.
• Benefit from career development prospects.