E-commerce and Performance Marketing

About the Company

Paw & Kin is a pet care brand shaped around the belief that animals are family and should be treated with warmth, attention, and a personal touch. Built from a deep lifelong connection with pets, the brand aims to create a welcoming, experiential environment where pets and their people feel genuinely understood and appreciated. The team focuses on compassionate service and meaningful interactions, with the goal of making pet care feel more caring and emotionally engaging.

About the Role

This position is focused on owning the end-to-end Shopify store experience. It is not a web development or coding role; the store will be built on an existing Shopify theme/template. The right candidate will be responsible for setting up, managing, and scaling the website as a business channel, combining store operations, search visibility, and performance marketing to help grow e-commerce sales.

What You Will Do

The role spans two phases: initial setup and ongoing management.

• Configure the Shopify store using the chosen theme or template.
• Add and structure products, including images, descriptions, pricing, and variants.
• Organize collections, menu navigation, and the basic customer journey.
• Use AI-based tools to speed up content creation, product copy, and layout decisions.
• Connect Shopify with Vyapar so inventory data stays aligned.
• Set up payment methods, shipping settings, and essential store policies.
• Test the complete order flow before the store goes live.
• Handle daily website operations such as orders, content updates, and product changes.
• Maintain inventory consistency between Shopify and Vyapar.
• Coordinate order processing and support a smooth customer experience.
• Improve product pages to boost conversion through stronger images, copy, and layout.
• Track site performance and recommend practical improvements.
• Support launches, promotional offers, and seasonal updates.
• Identify issues, troubleshoot problems, and take responsibility for resolving them.
• Manage Google visibility, including basic SEO work such as site structure, product keywords, metadata, and organic search performance.
• Plan and run Meta Ads campaigns, including audience selection, budget control, and performance reporting.

Requirements

• Previous experience working on Shopify stores, either in setup or ongoing management.
• Hands-on experience building or managing a live website, preferably on Shopify or a similar platform.
• A portfolio with past work is required, and live links are preferred.
• A strong sense of ownership and the ability to work independently.
• Comfort using AI tools to improve efficiency and output speed.
• Understanding of e-commerce operations, including orders, inventory, and customer experience.
• Highly organized, detail-focused, dependable, and proactive.
• Working knowledge of SEO fundamentals and how to improve organic visibility.
• Practical experience with Meta Ads Manager for campaign setup, audience targeting, budgeting, and reporting.
• Analytical mindset with the ability to read campaign data and suggest improvements.

Additional Information

The role is based in Kochi, Kerala, India and follows a full-time, onsite work setup. No coding or development work is expected in this position; the priority is store ownership, execution, and business growth.