Director of Ecommerce and Conversion Rate Optimization

About the Role

We are seeking an experienced Director of Ecommerce and Conversion Rate Optimization (CRO) to spearhead strategy and execution for our Shopify storefront and overall purchase experience. The ideal candidate possesses extensive knowledge in constructing and refining conversion funnels, utilizing cutting-edge ecommerce tools, and collaborating closely with acquisition and retention teams to drive a highly efficient direct-to-consumer growth engine.

Key Responsibilities

• Develop and lead the testing strategy and agenda to improve conversion rates.
• Manage the development roadmap for landing pages tailored for paid traffic and the core website.
• Create hypotheses and design tests targeting elements such as headlines, hero sections, offer presentation, social proof, and page layouts.
• Convert performance analytics into actionable briefs for design and development teams.
• Recognize successful conversion patterns and establish frameworks to scale effective page concepts.
• Stay abreast of emerging CRO trends, innovative page formats, and industry conversion metrics.
• Maintain state-of-the-art conversion tools and measurement systems.
• Facilitate collaboration across paid acquisition, lifecycle marketing, and retention teams by extending successful page strategies to various customer journey stages.
• Oversee banner and site merchandising to ensure campaign, promotion, and launch alignment on the storefront.
• Coordinate timelines with development and design teams to ensure timely page readiness for testing.
• Maintain a comprehensive document of conversion learnings to inform ongoing strategies.
• Collaborate with data leadership to optimize measurement frameworks and analytics tools.
• Evaluate page performance at granular levels including headlines, modules, and offers.
• Aggregate and analyze funnel data to identify strengths and leakage points in the conversion path.
• Create and update a conversion scorecard tracking active test outcomes.
• Deliver clear, actionable presentations of insights and recommendations to stakeholders.

Qualifications and Skills

• 6 to 10 years of experience in conversion rate optimization, ecommerce, or landing page strategy, preferably within a direct-to-consumer brand or agency setting.
• Proficiency in managing Shopify storefronts and implementing best practices.
• Proven track record in briefing and enhancing high-performing landing pages.
• Strong analytical skills with the ability to interpret funnel data and test reports to inform next steps.
• Experience conducting structured A/B and multivariate testing.
• Deep understanding of Meta platforms as a traffic source and the importance of advertising-to-landing page message alignment for conversion.
• Excellent written communication skills for crafting briefs, page copy, and internal presentations.

Preferred Attributes

• Perspective of a page as a dynamic performance tool rather than merely a static layout.
• Ability to quickly translate data insights into briefs and live page implementations.
• Comfort working with both spreadsheets and page-building tools.
• Strong data-backed opinions on conversion drivers.
• Clear communication and effective cross-functional collaboration skills.
• Commitment to developing scalable systems beyond ad-hoc page builds.
• Experience in health, wellness, or supplement brands is advantageous.
• Skill in writing short-form landing page copy to complement briefing efforts.
• Familiarity with using AI technologies to speed up page development, testing, and research.
• Experience or knowledge of subscription-based business models and retention strategies.

Benefits

• Competitive remuneration package including base salary and equity options.
• Comprehensive health, dental, vision insurance fully paid along with 401(k) benefits.
• Based in a downtown Manhattan office with a hybrid work arrangement requiring four days on-site and flexible remote days.
• Generous paid time off policy offering 15 days annually.

Why Join Us

Create Wellness is committed to establishing a leading wellness brand dedicated to helping individuals feel their best every day. Our compact, results-driven team values rapid progress, high standards, and a fun, energetic work environment where your impact is both significant and visible.