Director, Creative

About the Company

foodpanda is part of Delivery Hero Group, a pioneer in local delivery services with operations in more than 70 countries. The group is headquartered in Berlin, Germany, and has been listed on the Frankfurt Stock Exchange since 2017 as part of the MDAX index.

Role Overview

We are hiring a Creative Director to lead creative work across foodpanda, foodora, and Yemeksepeti in 16+ markets. This position requires strong hands-on creative leadership and experience in app-first environments. The role sits at the crossroads of creative, product, and marketing, ensuring the brand is expressed consistently across both in-app experiences and marketing channels.

You will guide a large regional creative organization and help shape the next stage of growth by creating scalable creative systems, raising the quality of in-app creative, and introducing AI-enabled production processes.

Key Responsibilities

In this role, you will oversee creative output across in-app placements and marketing surfaces, build stronger links between brand and product, and create operational structures that support scale. You will also lead creative performance improvements through data-informed decision-making and team leadership.

Creative Leadership

• Direct the creation of strong creative assets for in-app marketing spaces such as banners and carousels.
• Own campaign visuals and brand communication across all relevant channels.
• Maintain a consistent brand presence across every market and touchpoint.

Brand and Product Collaboration

• Work closely with Product and Design teams to bring brand identity into product experiences.
• Ensure creative outputs fit smoothly with product UX and design systems.

Scalable Creative Systems

• Create templates, frameworks, and governance models that improve cross-market consistency.
• Set up processes that make production faster and more efficient.
• Standardize creative delivery across regions and teams.

AI and Creative Automation

• Introduce and expand AI-based and automated production methods.
• Support high-volume asset creation, especially for performance marketing.
• Use workflow automation to improve speed and operational efficiency.
• Apply performance data and other signals to optimize creative output.

Team Leadership

• Manage and mentor a multidisciplinary regional team of roughly 35 to 40 creatives.
• Define team structure, working practices, and creative quality standards.
• Encourage effective collaboration among brand, product, and local market stakeholders.

Creative Performance

• Improve the effectiveness of creative work across channels.
• Drive better in-app engagement metrics such as CTR.
• Support performance marketing improvements such as lower CPA.
• Ensure creative decisions are tied to measurable business outcomes.

Qualifications

This position calls for a seasoned creative leader with deep design awareness, platform experience, and the ability to scale creative operations across multiple markets.

Experience and Leadership

• 10 or more years of experience in creative functions, including agency work and/or senior in-house leadership.
• Strong practical knowledge of design, visual systems, and asset production.
• Proven ability to take creative work from idea to execution.

App and Platform Background

• Experience in mobile-first, product-led businesses such as marketplaces, platforms, or consumer technology.
• Exposure to in-app marketing environments and collaboration with Product and Design teams.

AI and Scalable Production

• Hands-on experience with AI tools, automation workflows, or large-scale creative production systems.
• Ability to turn creative needs into scalable, technology-driven solutions.

Cross-Functional Skills

• Strong track record of working with Product and Growth/Performance Marketing teams.
• Clear understanding of how creative supports user journeys, engagement, and conversion.

Operational Strength

• Experience leading large, distributed teams.
• Ability to establish structure, processes, and scalable ways of working.
• Background working across multiple markets or regions.