Director, Commercial Strategy

About Cedar and the Role

Cedar is dedicated to transforming the healthcare financial experience, addressing the challenge that over 50 million Americans face financial difficulties due to healthcare expenses annually. With a mission to utilize data science, innovative product design, and personalization to make healthcare more affordable and accessible, Cedar aims to replace the traditional one-size-fits-all approach with consumer-focused solutions. The Director, Commercial Strategy will play a pivotal role in strengthening the assessment, prioritization, and scaling of product investments across Cedar's portfolio, collaborating closely with departments such as Product, Finance, Sales, and Client Management.

Key Responsibilities

• Develop and uphold evaluation frameworks for product investments considering market demand, revenue potential, strategic alignment, and feasibility.
• Collaborate with Product teams on portfolio prioritization and roadmap decisions with commercial impacts.
• Analyze customer and market data along with sales and competitive insights to support leadership decision-making.
• Build and validate detailed business cases and financial models addressing revenue, margins, operational costs, and ROI for new and existing products.
• Assist in pricing and monetization strategies in partnership with Commercial Strategy, Finance, Product, and Sales teams.
• Prepare executive-grade investment memos, portfolio reviews, and contribute to board-level presentations.
• Monitor product performance against defined success metrics such as revenue growth, customer retention, adoption rates, and margin impact.
• Support strategic decisions regarding build, buy, or partner approaches and establish repeatable processes for investment tracking and ROI assessment.

Essential Qualifications

• 6 to 10+ years of experience in roles related to strategy, business operations, strategic finance, consulting, product or go-to-market strategy.
• Prior experience in B2B SaaS, healthcare technology, fintech, revenue cycle management, or similar enterprise software sectors is highly desirable.
• Proficient in financial modeling and translating analytic data into actionable business insights.
• Skilled in constructing business cases, conducting market analysis, and creating prioritization frameworks.
• Excellent communication skills for engaging with senior leadership and cross-functional teams.
• Capacity to bring structure to ambiguous and complex product and market challenges.
• Strong judgment and integrity, with an ability to identify when to invest, pause, pivot, or de-emphasize initiatives.

Success Outcomes

• Clear and data-driven investment criteria for major product initiatives are established.
• Alignment across Commercial, Product, Finance, and other teams on evaluating and tracking product investments.
• Enhanced executive-level visibility of product performance and returns on investment.
• Sharper decision-making regarding scaling, investing, pausing, or deprioritizing products.
• The strategy and go-to-market team has increased analytical capacity for portfolio planning and decision support.

Compensation and Benefits

• Competitive salary range in specific states (CA, NY, NJ, CT, WA): $140,250 to $165,000 adjusted by location, experience, and education.
• Salary range outside these states: $126,200 to $148,500.
• Equity participation eligibility.
• Comprehensive benefits package focused on wellness.
• Remote work flexibility is generally supported based on role and personal needs.
• Unlimited paid time off encouraging a minimum of 20 vacation days annually.
• 16 weeks of paid parental leave plus flexible return-to-work schedules.
• Active diversity initiatives and employee resource groups fostering an inclusive workplace.
• 401(k) matching up to 3% of annual compensation.
• Support for ongoing learning and development through mentorship and discretionary budgets.

About Cedar

Founded in 2016 by Florian Otto and Arel Lidow, inspired by personal healthcare billing struggles, Cedar is a high-growth healthcare technology company. With over $350 million raised and backing from top investors, Cedar engages over 26 million patients annually and processes nearly $3.5 billion in patient payments. The company works with more than 55 prominent healthcare providers and payers across the U.S.