Digital Marketing Specialist

Role overview

This position is responsible for shaping, managing, and improving the organization’s digital footprint. The specialist will execute the digital marketing strategy, coordinate across teams and outside partners when needed, and help ensure business targets are achieved through strong online performance.

The role also involves overseeing digital marketing activity across company entities, creating content, increasing visibility, and strengthening the brand’s online presence.

Core responsibilities

• Collaborate with team members to align market and performance data, turning it into actionable insights that improve the online, app, and web experience.
• Improve website content using SEO on-page practices and Google accessibility standards.
• Support online marketing initiatives by prioritizing projects and suggesting actions that increase traffic across different target audiences.
• Build productive relationships with internal teams and stakeholders to support a strong and consistent digital presence.
• Spot new opportunities beyond the current way of thinking and help strategic partners adopt digital tools and processes.
• Partner with stakeholders from F&B and R&M to strengthen brand awareness and create a smoother digital customer journey.
• Work with stakeholders to take better advantage of new and existing tools and platforms.
• Keep company webpages and websites updated and under regular review.
• Advise on effective Google ad creative and copy to improve conversions and revenue.
• Create, refine, and optimize Google Ads settings such as goals and audience lists.
• Ensure Google Analytics and Google Ads are properly integrated.
• Track trends and insights, then adjust spend and performance based on findings.
• Plan, run, and evaluate experiments, A/B tests, and digital conversion tests across multiple variations to improve campaign results.
• Use strong analytical thinking to assess the full customer journey across multiple channels and touchpoints.
• Analyze data on content consumption, online transactions, search queries, and similar metrics.
• Build customer profiles and personas using attributes such as age, gender, and date of birth.
• Carry out routine data cleansing to remove incorrect, incomplete, and duplicate records.
• Contribute to the development of a unified analytics tool that combines data from all platforms, such as Power BI.
• Measure and report the performance of all digital marketing campaigns against KPIs and ROI goals.
• Create tailored reports to track customer feedback, enquiries, sentiment, and traffic, and follow up where needed to reduce issues and capture opportunities.
• Share guidance on current best practices for maintaining and improving digital presence.

Qualifications and experience

• A degree in IT or a digital marketing-related discipline is required.
• Advanced Google certifications are mandatory, including Google Analytics Individual Certification, Google Ads Search Certification, and Google Digital Marketing Certification.
• Strong working knowledge of GA4 is expected.
• 4 to 5 years of experience in digital marketing is required.
• Technical proficiency is needed in Microsoft Office, especially Excel, along with HTML/CSS and the ability to edit HTML/CSS code.

Skills and attributes

• Advanced data analysis and reporting
• Hands-on experience with Google tools and suites
• Website and web content understanding
• Familiarity with analytics platforms such as Google Analytics and Hotjar
• Strong SEO knowledge
• Excellent business judgment and practical, hands-on approach
• Customer-focused mindset and service orientation
• English fluency is essential
• Arabic language skills are an advantage