Digital Marketing Specialist

About Rapid Micro Biosystems

Rapid Micro Biosystems (RMB) pioneers innovative technologies integrating robotics, AI, machine learning, imaging, and microbiology to accelerate the safe introduction of new healthcare products globally. Operating in a fast-paced, high-growth environment as a leader in microbiology automation, RMB supports employees' development through diverse global teams and ample resources, fostering an inclusive workspace to achieve career aspirations and make significant business impacts.

Role Overview

The Digital Marketing Specialist will spearhead the creation, execution, and refinement of digital marketing campaigns across diverse online channels. This role focuses on enhancing brand visibility, engagement, and conversion rates by promoting RMB’s offerings via blogs, social media, and website platforms. Daily responsibilities include website management and ensuring a seamless omnichannel customer experience intertwined with digital activities. Monitoring consumer behaviors and market trends to devise targeted campaigns directing traffic and boosting sales are key priorities.

Key Responsibilities

• Design and implement digital strategies aligned with organizational objectives
• Manage and enhance campaigns through SEO, SEM, email, social media, and display ads
• Utilize analytics tools to evaluate campaign success and recommend improvements
• Create and oversee content for websites, blogs, and social channels
• Conduct keyword research; apply on-page, off-page SEO and GEO best practices
• Stay updated on market trends and emerging digital marketing technologies
• Collaborate across teams including applications, sales, and product divisions
• Determine optimal advertising placements
• Publish digital marketing materials efficiently and consistently
• Implement automated email marketing and Account-Based Marketing (ABM) campaigns
• Manage paid social media campaigns and track performance
• Optimize paid advertising with SEO and related tools
• Report campaign growth metrics and analytics to stakeholders
• Expand campaigns to maximize return on investment
• Oversee project timelines and budgeting
• Develop and test innovative marketing experiments and conversion optimization techniques

Qualifications and Experience

• Bachelor’s degree in Marketing or related discipline, supplemented with 3 or more years of relevant work experience
• Preferred experience within pharmaceutical or life sciences sectors
• Demonstrated success in digital marketing roles similar to this position
• Knowledge of both B2B and B2C advertising methods
• Experience with web content management systems such as HubSpot
• Proficiency in HTML5, CSS3, JavaScript; HubSpot Markup Language (HubL) is an advantage
• Certifications in HubSpot CMS for Developers, HubSpot Marketing Software, and Growth-Driven Design highly regarded
• Expertise in Salesforce and Pardot, with ABM platform experience preferred
• Strong command over SEO, GEO targeting, Google Analytics, and Google Ads platforms
• Hands-on experience managing paid social campaigns
• Excellent abilities in communication, writing, and presentations
• Entrepreneurial mindset with a resourceful, solutions-oriented approach to challenges
• Strong organizational talents to handle projects from initiation to completion amid tight deadlines
• Adept team player capable of working cross-functionally and engaging with diverse organizational levels

Compensation and Benefits

RMB offers a competitive compensation package to attract and retain top talent, including base salary ranging from $65,000 to $85,000 annually depending on experience and qualifications. Full-time employees also gain access to a comprehensive benefits package, cash incentives, and equity opportunities. More detailed total compensation information will be provided during recruitment.

Equal Employment Opportunity

RMB is dedicated to equal employment opportunities without discrimination based on race, color, religion, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other legally protected category. The company may employ AI tools to assist hiring processes; however, final decisions are made by human evaluators.