Digital Marketing Manager

About the company

Godrej Industries Group serves more than 1.1 billion consumers worldwide across businesses that hold leading positions in consumer products, real estate, agriculture, financial services, and chemicals. Godrej Properties Limited applies the group’s long-standing values of innovation, sustainability, and quality to the real estate sector, combining a 125+ year heritage of trust with modern design, technology, and sustainable development.

Role overview

This position is focused on lifting bookings and improving inventory absorption for sustenance projects across the North, South, West, and East zones. The emphasis is on digital, data-backed, and partnership-led execution that improves conversion, database monetization, organic demand, and project reputation in close coordination with sales and CRM/CDP teams.

Responsibilities

• Build and manage affiliate partnerships and third-party presales teams to drive qualified walk-ins for sustenance projects.
• Work with site sales teams to keep offers, messaging, and sales talk tracks current and conversion-oriented.
• Measure partner productivity through walk-ins, bookings, and return on investment, then recommend improvements.
• Partner with CRM/CDP teams to identify warm, high-intent, and inactive leads from historic databases.
• Create audience segments and run reactivation flows through email, WhatsApp, call prompts, and remarketing.
• Help plan and promote curated events, invitation-only previews, and project/portfolio engagement campaigns that increase site visits and bookings.
• Implement SEO and local search strategies to grow unpaid traffic and inquiries for sustenance projects.
• Coordinate creation and publishing of project-specific assets such as landing pages, blogs, FAQs, videos, and micro-site updates.
• Track organic traffic, leads, and rankings, and convert findings into actionable improvements.
• Monitor the full funnel from lead to walk-in to booking and flag project-level drop-offs.
• Collaborate with sales, call centre teams, and agencies to improve scripts, journeys, landing pages, and creatives.
• Support inventory-focused conversion initiatives such as limited-period offers, nudges, and targeted journeys for priority units.
• Track ratings, reviews, and social conversations for key projects across digital platforms.
• Run initiatives that improve review scores, response rates, and brand perception in priority micro-markets.
• Work with social and media teams to highlight positive stories and customer testimonials.
• Maintain a current view of competitor projects, including pricing, offers, creative angles, and digital activity.
• Share structured market inputs for counter-offers, creative direction, and positioning during weekly reviews.
• Act as the digital and data lead in weekly inventory monetization and war-room discussions.
• Coordinate with media, creative, CRM/CDP, IT, and sales teams to ensure on-time execution of agreed initiatives.

Key success measures

• Additional booking value driven from sustenance projects through digital and non-paid initiatives.
• Share of bookings or revenue generated through CRM/CDP and database activation.
• Non-paid lead contribution and qualified walk-ins from affiliates and organic channels.
• Better lead-to-visit and visit-to-booking conversion rates at the project level.
• Improvement in review scores, response rates, and sentiment across important micro-markets.

Requirements

• 5 to 6 years of experience in performance or growth marketing, preferably in real estate, BFSI, automobile, or insurance.
• Prior people-management exposure, including leading a team of 3 to 4 or more members.
• Hands-on experience with agentic AI or digital marketing workflows built using LLM tools such as Claude, ChatGPT, Gemini, or Perplexity.
• Strong orientation toward performance marketing, growth marketing, AI, technology, and martech rather than a purely traditional marketing profile.
• Practical experience with Meta Ads Manager, Meta Business Suite, Google Ads Manager, and LinkedIn Ads Manager.
• Working knowledge of Google Analytics, Google Tag Manager, Google Search Console, and SEMrush.
• Familiarity with CRM platforms such as Salesforce and LeadSquared is preferred.
• Deep hands-on capability in campaign execution tied to funnel and revenue outcomes.
• Experience with SEO, local SEO, content coordination, and analytics.
• Comfort working with agencies as well as internal stakeholders across sales, marketing, and technology.
• Basic understanding of CRM tools, CDP concepts, and lifecycle or remarketing journeys.
• Ability to interpret attribution and funnel dashboards and convert insights into action plans.
• High ownership, strong execution bias, and comfort with weekly target reviews.
• Data-driven approach, attention to detail, and ability to manage several projects at once.
• Strong communication and collaboration skills for cross-functional work.

Additional information

Company background: Godrej Industries Group highlights its presence across consumer products, real estate, agriculture, financial services, and chemicals. Godrej Properties Limited carries forward the group’s legacy into real estate with a focus on innovation, sustainability, excellence, design, technology, and trust.

Work setting: This is a full-time, onsite role based in the Mumbai Metropolitan Region.

Success context: The role supports “inventory monetization” and war-room reviews, with a strong focus on driving bookings through data-led action rather than relying only on paid media.