Digital Marketing Manager

Role Overview

The Digital Marketing Manager is responsible for formulating and implementing online marketing strategies aimed at enhancing brand visibility, increasing website traffic, and generating qualified sales leads. This multifaceted role combines strategic planning, data-driven decision-making, and leadership responsibilities.

Key Responsibilities

• Develop detailed digital marketing calendars and strategically distribute budgets across both paid and organic marketing channels.
• Manage diverse digital marketing channels including SEO, content marketing, email campaigns, and social media platforms to maximize engagement and reach.
• Analyze critical performance metrics using analytical tools such as Google Analytics to optimize campaign effectiveness, conversion rates, and return on investment.
• Lead and supervise internal teams, such as content creators and social media managers, as well as coordinate with external partners including advertising agencies and influencers to execute campaigns successfully.