Digital Marketing Manager

About the Company

The organization operates in the IT-enabled services space and has been active in the industry for more than 20 years.

Role Overview

This position calls for a practical, execution-focused Digital Marketing Manager to own and coordinate digital initiatives that drive lead generation and business expansion. The role blends paid media, content, email, social, event-based marketing, and analytics, with a strong emphasis on campaign optimization and cross-functional collaboration.

Key Responsibilities

• Plan and drive marketing initiatives across email, social media, print, video, paid advertising, webinars, and offline events.
• Build and reinforce the company brand, service value, and client engagement across all channels.
• Develop messaging that matches the right audience with the right timing and intent.
• Work closely with leadership, sales, operations, vendors, customers, and prospects to support marketing goals.
• Run and optimize Google Ads, PPC, Meta, LinkedIn, paid social, retargeting, and lead-generation programs.
• Monitor leads, conversions, ROI, campaign outcomes, and lead quality to improve effectiveness.
• Use GA4, Domo/CRM reporting, dashboards, and performance data to shape marketing decisions.
• Refine landing pages, funnels, keywords, audience targeting, and advertising budgets for stronger results.
• Support campaigns related to property tax, BPP, cost segregation, appraisal, and connected services.
• Coordinate with writers, designers, developers, vendors, and offshore teams to deliver campaigns on schedule.
• Maintain content plans, timelines, deliverables, and consistent brand communication.

Experience and Qualification Requirements

• Overall marketing experience of at least 15 years, with 5 or more years in a managerial or equivalent leadership position.
• Proven track record of managing integrated campaigns across email, social media, paid media, print, video, webinars, and events.
• Practical expertise in Google Ads, PPC, GA4, conversion tracking, CPL, ROI, and reporting dashboards.
• Ability to interpret campaign data and use insights to improve marketing performance, lead quality, client engagement, and return on investment.
• Strong background in lead generation, brand positioning, stakeholder communication, and engagement with customers and prospects.
• Comfort with project management, content writing, reporting, executive-level communication, and vendor/agency coordination.
• Experience collaborating with designers, developers, writers, and offshore teams.

Eligibility

Applicants from any graduate background may apply.

Additional Information

This role is based in Coimbatore, India. No stipend or salary details were specified in the source.