Digital Marketing Manager

Role Overview

milk + honey is seeking a Digital Marketing Manager in Austin, TX to lead the full digital growth engine rather than simply execute pre-set campaigns. This role is centered on ownership of the customer journey, finding high-potential growth opportunities, and using data to continuously improve the channels that drive acquisition and retention.

The right person will act like a growth leader: proactive, opinionated, and comfortable bringing evidence-based recommendations forward without waiting for direction.

Growth and Channel Management

• Take charge of major digital acquisition and retention channels, including paid social, search, email/SMS, organic, and retargeting.
• Build and run a disciplined testing program, with multiple experiments happening in parallel, such as ad creative A/B tests and landing page conversion improvements.
• Spot and resolve attribution issues, including cookie consent gaps and GTM container problems, to maintain accurate visibility into guest acquisition costs.

Strategic Leadership and Advocacy

• Anticipate market shifts and identify new growth opportunities before they become widely recognized.
• Serve as the internal champion for growth by proposing new initiatives, budget changes, and strategic pivots based on performance results.
• Maintain a rolling 90-day roadmap that keeps high-impact work prioritized and visible.

Lifecycle, CRM, and Direct Mail

• Support the direction of the lifecycle marketing program, using Klaviyo as the central system connected with Zenoti, email, SMS, paid social, and direct mail.
• Once the lifecycle architecture is in place, operate the program in a test-and-learn mode by refining workflows, triggers, and messaging based on early performance data.

Website, SEO, and E-commerce

• Lead the final phase of the new website launch and coordinate across internal stakeholders and outside agencies to keep the rollout on schedule and within budget.
• Identify and remove conversion barriers so the site can generate measurable improvement from launch onward.
• Ensure website content is structured for both AI Engine Optimization and conventional SEO.
• Set a performance baseline after launch, compare new results against prior benchmarks, and produce a detailed report highlighting technical and design opportunities.
• Use A/B testing, heatmaps, and funnel optimization to continuously improve the post-launch site experience.
• Develop a keyword-led content strategy using search demand and competitive gap analysis to brief content that ranks for valuable non-branded terms.
• Drive e-commerce growth after the website launch and the move to Shopify, including digital product revenue, conversion rate, and average order value.
• Design the cross-sell strategy that turns service guests into repeat product buyers and help optimize the Shopify catalog for a smooth customer experience.
• Support Amazon Marketplace work for the 50 Pound Boson partnership in coordination with the Product Manager, ensuring catalog quality and advertising efficiency remain profitable.

Management and Execution

• Own performance budgets, including ongoing optimization and reallocation to support business goals.
• Maintain live dashboards so leadership has a daily and weekly view of performance.
• Share learnings from digital experiments with the broader marketing team to shape company-wide decisions.
• Directly lead and coach the Email & Marketing Operations team member, with responsibility for their output, technical quality, and growth.
• Manage external agencies and partners, holding them accountable to KPIs and ensuring they function as a true extension of the internal team.

Requirements

• At least 7 years of experience in digital marketing, performance marketing, or growth-focused roles.
• A highly proactive, self-directed mindset with a strong focus on optimization and continual improvement.
• Comfort using GA4, Looker, and Excel to analyze performance, spot patterns, and uncover actionable insights.
• Ability to turn complex data into clear, persuasive stories that support decisions.
• Strong presentation and communication skills, especially when sharing findings, recommendations, and performance updates with stakeholders.
• Confidence to call out when a strategy is not working and to recommend practical next steps.
• Hands-on familiarity with Meta and Google ad platforms, native ad managers, GA4, Looker, Asana, Monday.com, HubSpot, and Klaviyo.

Additional Details

This is a full-time, onsite position based in Austin, TX.

No salary or stipend amount was specified in the source.

There were no vacancies count, start date, application deadline, or eligibility restrictions provided.

Education requirements were not mentioned.

No perks or benefits were listed in the source.