Digital Marketing Executive

Overview

GradeUp Uniforms is seeking a creative and analytical Digital Marketing Executive to enhance our online brand visibility and drive qualified leads via digital channels. This remote position requires presence at the office once a week and focuses on boosting website traffic, improving search engine rankings, managing social media platforms, and generating quality inquiries from organizations such as schools, hospitals, and corporates.

Key Responsibilities

• Develop and implement digital marketing plans aimed at generating high-quality B2B leads.
• Optimize and maintain the company website for improved SEO, user experience, and lead conversion rates.
• Enhance Google search rankings through both on-page and off-page SEO techniques.
• Plan, create, and publish engaging content across multiple social media platforms including LinkedIn, Instagram, Facebook, and YouTube.
• Design marketing campaigns targeting educational institutions, healthcare providers, corporates, and other businesses.
• Manage paid advertising campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
• Monitor website analytics with tools like Google Analytics and Search Console to track performance.
• Design and execute email and WhatsApp marketing campaigns.
• Generate and handle leads through landing pages, online forms, and digital campaigns ensuring timely follow-up alongside the sales team.
• Create basic graphic designs using Canva or similar tools.
• Stay updated on evolving digital marketing trends, search engine algorithms, and competitor strategies.
• Prepare weekly and monthly reports offering actionable insights on digital marketing performance.

Required Qualifications and Skills

• Strong knowledge of SEO strategies including on-page and off-page optimization.
• Experience in managing Google Ads and Meta (Facebook & Instagram) advertising campaigns.
• Proficient with Google Analytics, Search Console, and Tag Manager.
• Social media marketing expertise and content planning abilities.
• Excellent copywriting and content creation skills.
• Basic graphic design competencies using Canva or Adobe Express.
• Understanding of lead generation funnels and strategies for conversion optimization.
• Exceptional communication skills and adept time management.
• Capacity to work independently in a remote work setting.
• Strong analytical thinking and effective problem-solving abilities.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• 1 to 4 years of digital marketing experience.
• Prior experience marketing B2B products or services is advantageous.
• Background in industries such as uniforms, apparel, textiles, education, healthcare, or manufacturing would be beneficial.
• Certifications in Google Ads, Google Analytics, HubSpot, or Meta Blueprint are considered a plus.

Employment Benefits

• Flexibility to work from home with a once-weekly office requirement.
• Competitive monthly salary ranging between ₹12,000 and ₹20,000, supplemented by performance incentives.
• Chance to lead and innovate digital growth for a rapidly expanding uniform brand.
• Exposure to B2B marketing across a variety of sectors including education, healthcare, and corporate domains.
• Opportunities to experiment with new marketing tools and strategies.
• Support for professional growth and continual learning.