Digital Marketing Consultant

Overview

At Voris, we empower organizations to thrive in the evolving landscape of AI-powered search and discovery. As AI-driven assistants like ChatGPT, Gemini, Claude, Perplexity, and Copilot reshape customer engagements, it is critical for businesses to reassess how they track and boost online visibility. Voris offers privacy-first analytics that enable companies to gauge their performance across both conventional search engines and emerging AI platforms, translating those insights into tangible website traffic, conversions, and business expansion.

Role Responsibilities

• Provide expert guidance to clients on enhancing their visibility across search engines and AI-powered assistants.
• Craft digital marketing strategies aligned with client goals, leveraging analytics and AI-generated visibility data.
• Assist clients in optimizing websites for SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI Search.
• Evaluate website metrics—including traffic, conversion rates, and AI-sourced referrals—and convert findings into strategic recommendations.
• Support creation of content optimized for traditional search engines and AI-generated answers.
• Conduct onboarding sessions, workshops, training programs, and strategic consultations.
• Identify growth prospects using insights derived from the Voris platform.
• Stay informed about developments in AI Search, large language models, search algorithms, and digital marketing trends, sharing best practices with clients and internal teams.
• Collaborate closely with Customer Success, Product, and Sales teams to ensure client objectives are effectively met.
• Contribute to webinars, events, and thought leadership on AI Search and digital analytics topics.
• Collect client feedback and support translation of market needs into product enhancements.

Candidate Requirements

• Bachelor's degree or equivalent experience in Marketing, Communications, Business, Digital Media, or related fields.
• Minimum of three years in digital marketing, consulting, SEO, or growth marketing roles.
• Strong knowledge of SEO, content strategy, web analytics, and conversion rate optimization.
• Interest in or familiarity with AI Search, AEO, GEO, and emerging search technologies.
• Proven ability to interpret analytics and convert data into actionable insights.
• Excellent verbal and written communication skills, capable of explaining technical concepts to diverse audiences.
• Experience engaging directly with customers or stakeholders.
• Well-developed problem-solving and consultative skills.
• Knowledge of tools such as Google Analytics, Search Console, marketing automation platforms, and content management systems.
• Experience in B2B SaaS, marketing technology, analytics, or AI-based products is advantageous.
• Fluent English required; additional languages are a bonus.

Personal Attributes

• Genuine enthusiasm for helping customers succeed.
• Curiosity about the future progression of AI-driven search and digital marketing.
• Proactive, analytical approach focused on achieving measurable outcomes.
• A talent for building trusted partnerships and acting as a strategic advisor to clients.