Digital Marketing Analyst

About Jimmy Choo

Jimmy Choo is a globally recognized luxury house known for glamour, bold creativity, and high-quality Italian craftsmanship. With a retail presence of more than 200 stores around the world, the brand operates in a fast-moving international environment focused on premium customer experiences.

Role Overview

Jimmy Choo is looking for a commercially aware and highly detail-focused Digital Marketing Data Analyst to strengthen its channel marketing team. The role centers on reporting, data visualization, and analytical support that helps improve ecommerce growth, campaign performance, and data-led decision-making across digital channels.

You will be expected to work effectively in a dynamic, deadline-driven setting, managing multiple priorities while partnering closely with teams across the business.

Key Responsibilities

• Take ownership of routine channel marketing reports and continually improve their quality and usefulness.
• Analyse results across paid social, search, display, affiliates, email, and CRM channels.
• Prepare and maintain recurring dashboards for weekly and monthly performance reviews.
• Spot trends, irregularities, and opportunities for optimisation across campaigns and markets.
• Turn complex data into clear, practical recommendations for business stakeholders.
• Support testing frameworks for creative, audience targeting, and landing pages.
• Work with channel managers to review performance using metrics such as ROI, ROAS, CAC, and LTV.
• Assist with email, social, search, and special projects, including testing across markets, promotions, and campaign content.
• Provide suggestions to improve media efficiency and audience quality.
• Review customer journeys across digital touchpoints to surface insights.
• Support audience segmentation and targeting using first-party data.
• Contribute insights for CRM and lifecycle activity, including acquisition, retention, and reactivation.
• Help shape data-backed actions that improve customer experience and support growth priorities.
• Use tools such as GA4, Meta, Google Ads, and BI platforms like Tableau, Power BI, or Looker to analyse performance.
• Maintain accuracy, consistency, and integrity across reporting and data systems.
• Support data flow and integration across CRM, ecommerce, and media platforms.
• Create and refine dashboards that show the impact of optimisation actions.
• Stay commercially aware of new technologies, market developments, and competitor activity.
• Collaborate with ecommerce marketing, design, digital product, CRM, trade, and brand marketing teams.
• Support budget tracking, forecasting, and performance review processes.
• Contribute to planning activities with insights grounded in data.
• Ensure planners are completed on time and communicate updates to relevant teams.
• Build effective working relationships with global site merchandising and web production teams.
• Share best practices with regional teams and consider global implications in discussions and decisions.

Requirements

• 2 to 3 years of experience in digital marketing analytics, performance marketing, or a closely related role.
• Strong analytical ability with the confidence to interpret and present data clearly.
• Hands-on experience with GA4 and paid media platforms such as Meta and Google Ads, or similar tools like SimilarWeb and Brandwatch.
• Strong Excel capability, plus familiarity with BI tools such as Tableau, Power BI, or Looker.
• Good understanding of core digital marketing KPIs, including CTR, CPC, CPA, ROAS, and LTV.
• A degree or equivalent practical experience in a relevant discipline.
• Strong numerical reasoning and analytical thinking, along with an interest in AI.
• Advanced PC skills, including Excel, Word, and PowerPoint.
• Preferred: experience in luxury, fashion, or retail.
• Preferred: basic SQL or other data-querying knowledge.
• Preferred: exposure to multi-market or regional work.
• Preferred: familiarity with tools such as Dynamic Yield, Salesforce, ContentSquare, Syte, Bazaarvoice, or FullStory.
• Key strengths should include attention to detail, commercial thinking, curiosity, proactive problem-solving, and the ability to explain insights to non-technical audiences.
• Interest in digital marketing, ecommerce, AI, and luxury consumer behaviour is important.

Additional Information

The role is based in the London Area, United Kingdom and is a full-time, onsite position.

Jimmy Choo values creativity, openness, and courage. The company is committed to equality, diversity, and inclusion and aims to build a representative workplace where differences are valued and help drive better creative outcomes. Jimmy Choo is an equal opportunity employer focused on inclusivity.