Digital Data & Tracking Manager E-Commerce (m/w/d)

Role Overview

As Digital Data & Tracking Manager at Ernsting's family, you will be instrumental in implementing and maintaining client- and server-side tracking solutions for both the webshop and the app. Your role involves ensuring precise conversion and session tracking while adhering to fundamental privacy and consent regulations such as GDPR and CMP.

Key Responsibilities

• Support implementation and maintenance of client- and server-side tracking within the webshop and mobile app, including rigorous testing and compliance with privacy standards.
• Assist in managing tracking systems for digital marketing channels to guarantee accurate measurement of conversions and user sessions.
• Contribute to data quality monitoring and aid in establishing and maintaining alert systems for unusual data patterns.
• Collaborate closely with teams from Digital Marketing, IT, and Data departments to align tracking requirements and internal data flow processes.

Qualifications & Experience

• Some hands-on experience in digital tracking or web/marketing analytics, such as implementing or analyzing tracking setups.
• Basic knowledge of tag management systems (e.g., Commanders Act, Google Tag Manager).
• Preferably some initial exposure to server-side tracking technologies.
• Structured and dependable working style with a passion for numbers and data analysis.
• Strong communication skills, capable of explaining technical concepts to non-technical colleagues.
• Team player attitude and eagerness to gradually take on more responsibility.

Perks & Benefits

• Family-friendly work environment with a collaborative campus culture, offering mobile working options upon agreement and flexible working hours within a 37.5-hour workweek.
• Childcare facilities on campus to support work-life balance.
• Financial incentives including holiday and Christmas bonuses, company pension scheme (BAV), savings plans (VL), corporate benefits, employee discounts, and bike leasing programs.
• Well-being amenities including 30 days of vacation, free access to an on-campus fitness center, modern workspaces surrounded by a large campus garden, multiple coffee hubs, and fresh food outlets.
• Engaging campus events with facilities such as a boule lane, padel court, and multi-sport field fostering family fun and team bonding.
• Comprehensive onboarding process, frequent feedback sessions, and tailored opportunities for professional development.

Company Insight

Ernsting's family is a sustainably operated family business with over 2,000 branches across Germany, Austria, and the Netherlands, coupled with an award-winning online store. It stands as one of the largest omni-channel providers in European textile retail, delivering appealing value offerings in clothing and home & living ranges for the whole family. The company culture is founded upon strong community spirit, open communication, and respectful interactions – hallmarks of the continuously growing Ernsting’s family group.

Contact Information

Applicants with questions about this position can contact Nicola Stange via phone at 02546 77-4013 or email at [email protected].