Demand Planner - FMCG

Job Purpose

This role is focused on building reliable demand forecasts and managing future product or service needs. The position uses multiple inputs such as historical sales, promotional plans, market movements, and customer insights to shape accurate planning. It also requires close coordination with supply chain, production, sales, and marketing teams so that demand plans stay aligned with the wider business strategy.

Key Accountabilities

• Create and maintain forecasting models using both historical performance and live data, along with outside factors that may influence demand.
• Track forecast performance, review accuracy, and refine planning models whenever improvements are needed.
• Share demand outlooks and inventory plans with the right stakeholders and secure alignment across teams.
• Spot gaps, inconsistencies, or process issues in demand planning data and work to resolve them.
• Offer practical insights and recommendations that strengthen the demand planning process and its outcomes.
• Handle daily communication with the warehouse team.

KPIs

• Out of stock must stay within 3% versus monthly topline.
• In-market sales accuracy must meet S&OP compliance targets: Class A at 95%, Class B at 90%, Class C at 90%, and Promo at 95% on a monthly basis.
• Purchase accuracy must remain within 5% of total monthly orders placed.
• Ageing stock should be monitored so that at least 95% of stock stays within the 0–6 month range, none is above 12 months, and 5% of active-code stock may be above 6 months on a monthly basis.
• Expiry should not exceed 0.5% of topline per month.
• Near-expiry stock should not exceed 0.2% of topline per month.
• Inventory linked to discontinued and phase-out items should remain below 1% of total inventory volume each month.
• CFR to market should be at least 95% of total volume invoiced monthly.

Experience and Qualification

• A bachelor's degree in Supply Chain Management, Business, or an equivalent field is required.
• The role calls for 3 to 5 years of experience in demand planning, ideally within FMCG and non-food products.
• Applicants should have prior hands-on exposure to demand planning, forecasting, or a comparable function.

Skills, Knowledge and Abilities

• Strong planning and organization skills
• Good interpersonal and relationship-building ability
• Effective time management
• Negotiation capability
• Presentation and reporting skills
• Ability to prioritize tasks well
• Problem-solving mindset
• Conceptual and analytical thinking
• Clear communication skills
• Proactive approach to work